ECommerce Site Manager, Hydro Flask

Overview

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and you ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

eCommerce Manager, Hydro Flask

Marketing – Home & Outdoor

Bend, OR, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

• Drive the development and execution of a robust DTC Ecommerce strategy, factoring in industry trends, best practices, competitive strength/weaknesses, governing policies, and regulations to drive continued growth and expansion of Health & Home’s US direct-to-consumer business.
• Develop and manage DTC Ecommerce website product strategy.
• Develop and manage programs that drive site conversion and repeat visit.
• Develop and manage site promotion and merchandising strategies.
• Partner with category and digital experience teams to influence  website product portfolio strategy and create unique product offerings and DTC exclusives.
• Partner with digital marketing for consumer acquisition, retention and loyalty strategies.
• Achieve targeted DTC Ecommerce sales plans, align on key KPIs to deliver the functional goals for the business and manage those KPIs in support of the ongoing plan. Set goals for the business in alignment with company’s strategy and prepare a plan/budget to meet or exceed goals.
• Monthly revenue, profitability & KPI forecasting/reporting.
• Budget management and accountability.
• Accountability to marketing/promotional calendar.
• Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and CS to develop and drive marketing plans.
• Partner with Growth Marketing, DTC Analyst and IT to ensure correct tracking on sites for revenue, conversion and goal reporting.
• Manage and monitor the DTC online store performance and consumer experience. Contribute to the overall technology and site roadmap for owner brand websites, keeping up with trends such as mobile, subscriptions, evolving digital UX/UI design. Assist in the identification, selection, and implementation of new functionality or 3rd party tool integration for the websites that will positively impact revenue and drive conversions.
  
  Own the end-to-end performance of Health and Home owned brand websites, working with Analytics to report on site KPIs and identifying opportunities for improvement and optimization.
• Provide input into the overall prioritization process for evaluating new site features and enhancements, structuring appropriate experimentation roadmap.
• Partner with Product Development on the evolution and continued growth of emerging categories and products.
• Partner with other members of the Digital Experience team and IT to ensure site roadmap and performance KPIs are met and exceeded.
• Partner with Growth Marketing, DTC Analyst and IT to ensure correct tracking is in place on sites for accurate revenue, conversion and goal reporting.
• Management and monitoring of promo codes across brand sites.
• Working in close partnership with other roles and team members across the Consumer Experience team to effectively achieve goals and priorities. Provide expertise to influence…