ECommerce Site Manager, Hydro Flask

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life - in and out of the home. This business unit includes our OXO , Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: eCommerce Manager, Hydro Flask Department:
Marketing – Home & Outdoor

Work Location:

Bend, OR, Hybrid (work 3 days onsite)
Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Ecommerce Manager is a key leader who is accountable for managing the DTC Ecommerce revenue and the overall conversion funnel of our Hydro Flask dotcom website. This role will partner with various teams including Brand Marketing, Product Development, Brand Creative, I.T., Sales, Finance, Customer Service and more to ensure our owned brand DTC website continue to meet/ exceed key business goals.

Drive the development and execution of a robust DTC Ecommerce strategy, factoring in industry trends, best practices, competitive strength/weaknesses, governing policies, and regulations to drive continued growth and expansion of Health & Home’s US direct-to-consumer business.

Develop and manage DTC Ecommerce website product strategy.

Develop and manage programs that drive site conversion and repeat visit.

Develop and manage site promotion and merchandising strategies.

Partner with category and digital experience teams to influence  website product portfolio strategy and create unique product offerings and DTC exclusives.

Partner with digital marketing for consumer acquisition, retention and loyalty strategies.

Achieve targeted DTC Ecommerce sales plans, align on key KPIs to deliver the functional goals for the business and manage those KPIs in support of the ongoing plan. Set goals for the business in alignment with company’s strategy and prepare a plan/budget to meet or exceed goals.

Monthly revenue, profitability & KPI forecasting/reporting.

Budget management and accountability.

Accountability to marketing/promotional calendar.

Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and CS to develop and drive marketing plans.

Partner with Performance Marketing to provide regular DTC Ecommerce forecasting updates to Finance and Operations, working with Sales and Ops to manage inventory needs.

Manage and monitor the DTC online store performance and consumer experience. Contribute to the overall technology and site roadmap for owner brand websites, keeping up with trends such as mobile, subscriptions, evolving digital UX/UI design. Assist in the identification, selection , and implementation of new functionality or 3rd party tool integration for the websites that will positively impact revenue and drive conversions.

Own the end-to-end performance of Health and Home owned brand websites, working with Analytics to report on site KPIs and identifying opportunities for improvement and optimization.

Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and Ops to develop and drive merchandising plans and execute on marketing plans.

Provide input into the overall prioritization process for evaluating new site features and enhancements, structuring appropriate…