ECommerce Site Manager, Hydro Flask

Overview

Our Home & Outdoor division is united by thoughtful design and lasting quality. We provide consumers with premium, innovative products for life — in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Position: eCommerce Manager, Hydro Flask

Department:
Marketing – Home & Outdoor

Work Location:

Bend, OR, Hybrid (work 3 days onsite)

• Accountable for managing the DTC eCommerce revenue and the overall conversion funnel of Hydro Flask’s dotcom website.
• Partner with Brand Marketing, Product Development, Brand Creative, IT, Sales, Finance, Customer Service, and more to ensure the owned brand DTC website meets/exceeds key business goals.
• Drive the development and execution of a robust DTC eCommerce strategy, factoring in industry trends, best practices, competitive strengths/weaknesses, governing policies, and regulations.
• Develop and manage DTC eCommerce website product strategy.
• Develop and manage programs that drive site conversion and repeat visits.
• Develop and manage site promotion and merchandising strategies.
• Partner with category and digital experience teams to influence  product portfolio strategy and create unique product offerings and DTC exclusives.
• Partner with digital marketing for consumer acquisition, retention, and loyalty strategies.
• Achieve targeted DTC eCommerce sales plans, align on key KPIs, and manage those KPIs to support the ongoing plan.
• Set business goals aligned with the company’s strategy and prepare a plan/budget to meet or exceed goals.
• Monthly revenue, profitability & KPI forecasting/reporting.
• Budget management and accountability.
• Accountability to marketing/promotional calendar.
• Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and CS to develop and drive marketing plans.
• Partner with Performance Marketing to provide regular DTC eCommerce forecasting updates to Finance and Operations, working with Sales and Ops to manage inventory needs.
• Manage and monitor the DTC online store performance and consumer experience.
• Contribute to the overall technology and site roadmap for owner brand websites, keeping up with trends such as mobile, subscriptions, evolving digital UX/UI design.
• Assist in the identification, selection, and implementation of new functionality or 3rd party tool integration that positively impacts revenue and drives conversions.
• Own end-to-end performance of Health & Home owned brand websites, working with Analytics to report on site KPIs and identify opportunities for improvement and optimization.
• Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and Ops to develop and drive merchandising plans and execute on marketing plans.
• Provide input into the overall prioritization process for evaluating new site features and enhancements, structuring appropriate experimentation roadmap.
• Partner with Product Development on the evolution and continued growth of emerging categories and products.
• Partner with other members of the Digital Experience team and IT to ensure site roadmap and performance KPIs are met and exceeded.
• Partner with Growth Marketing, DTC Analyst and IT to ensure correct tracking is in place on sites for accurate revenue, conversion and goal reporting.
• Management and monitoring of promo codes across brand sites.
• Work in close partnership with other roles and team members across the Consumer Experience team via Helen of Troy’s values and culture approaches to effectively achieve your goals and priorities.
• Provide expertise to influence overarching marketing strategies that align with shared DTC goals.
• Ensure DTC eCommerce priorities, goals and values are supported within your team.
• Provide indirect leadership to Digital Experience team members regarding best-in-class eCommerce consumer experience.
• Exhibit and foster best practices regarding effective time use/meeting, communication, and cross-functional teamwork.
• Celebrate and recognize team members on a regular basis.
• Hire, train, and mentor a full-time eCommerce coordinator…