Marketing & Content Manager

Marketing & Content Manager (Part-Time) Mockingbird Gallery & Peterson Contemporary Art | Bend, Oregon 20 hours per week | W-2 | Regular in-gallery presence

Love art, and love making the content that gets people through the door? This might be your role.

This is a hands‑on role for a marketer who makes things — photos, videos, emails, posts, stories — and makes them well. You’ll be the creative engine behind two of Bend’s most respected galleries: turning strategy into a steady stream of work that brings people in, keeps collectors close, and helps both galleries reach beyond Central Oregon.

Based in Bend, the role includes regular in‑gallery presence and close collaboration with the owner and a Fractional Marketing Director who helps set direction and has your back.

Mockingbird Gallery and Peterson Contemporary Art are two galleries a few blocks apart in downtown Bend. Mockingbird has a long‑standing reputation for traditional work and deep collector relationships. Peterson Contemporary Art is the newer sibling: sharper, more contemporary, and attracting a different kind of buyer.

We are moving toward one shared gallery group with two expressions: same team, same standards, different voices. Bend has become a real destination for collectors, and First Fridays downtown are a big part of that. We are ready to expand beyond Central Oregon, bring in more out‑of‑state collectors, and build a marketing rhythm that matches the caliber of the work we show.

Your job is to help both expressions show up clearly, consistently, and beautifully.

You will own the weekly marketing engine: creating content, publishing across channels, keeping the websites fresh, supporting events, organizing assets, and helping both galleries show up with consistency and care.

Strategy — who we are targeting, which channels matter, what we are testing, and how we measure success — will come from gallery owner Jim Peterson and the Fractional Marketing Director. Your job is to bring that strategy to life with strong writing, polished visuals, reliable execution, and good judgment.

This starts at 20 hours a week. As the marketing function matures, there is a real opportunity to expand hours, scope, and compensation for the right person.

To be clear about the boundaries: you are not expected to set overall strategy, own the budget, or define gallery positioning — those sit with Jim and the Director. You are expected to execute well, notice what is working, bring ideas, and improve the system over time.

You won’t do all of this  first 90 days focus on content and a steady publishing rhythm. CRM, dashboard, and partnership work ramp in later, as the foundation gets built.

• Shoot and edit photo and video of artwork, artists at work, gallery moments, events, and new arrivals
• Write the majority of day‑to‑day marketing content: captions, emails, artist features, event blurbs, and website updates
• Build and maintain a lightweight content library — reusable copy, image folders, artist notes, story ideas— so marketing is not recreated from scratch every week
• Help each gallery sound like itself: warm, credible, artful, and appropriate to the work being shown

• Run Instagram for both galleries — posts, Stories, Reels, and basic engagement
• Build and send email campaigns using the gallery email platform
• Keep both gallery websites current and accurate
• Support promotion for shows, First Friday openings, and guest artist events, plus selected local media and art‑publication placements when directed

• Keep the CRM cleaner and easier to segment over time, and support email list growth
• Maintain a simple weekly marketing dashboard once the measurement structure is in place
• Bring honest observations about what is working across channels, and use the numbers to improve execution

• Attend monthly First Friday openings. This is central to the role, not optional
• Spend time in‑gallery weekly or every other week to understand the work, capture content, and get the pulse of visitors and collectors
• Support promotion…