Sr. Public Relations & Communications Manager

Senior Public Relations & Communications Manager

Company:
Hayden Homes, LLC

Location:

Redmond, OR

Career Area:
Marketing

Education:

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, Business, or related field;
Masters degree in Communications preferred

Experience:

7-10+ years of experience in public relations, corporate communications, or agency account management (homebuilding, real estate, politics or related industry a plus).

Travel:
Travel is estimated at 20–30% annually, including occasional overnight stays.

We are proud to be Great Place to Work Certified® and selected as a Fortune 100 Best Workplaces!

The Senior Public Relations & Communications Manager will lead corporate communications, media relations, executive visibility, and reputation management across the Hayden Homes family of brands (Hayden Homes, Simplicity by Hayden Homes and First Story). This role is responsible for developing and executing integrated public relations strategies that strengthen brand awareness, support business growth, elevate executive thought leadership, and drive storytelling that connects our mission throughout the Pacific Northwest.

• Strategic Planning & Oversight
  • Develop and execute an annual PR and communications strategy — including a year-round calendar — aligned with company objectives, brand priorities, and key business milestones.
  • Lead agency relationships and partner with executive leadership to craft and deliver strategic narratives that strengthen brand reputation and drive business objectives.
  • Monitor industry trends, competitor activity, and emerging issues to proactively identify opportunities and mitigate risk.
• Media Relations
  • Build and maintain relationships across regional, national, trade, and industry media — developing proactive outreach strategies that generate meaningful earned media coverage and increase brand visibility.
  • Serve as the primary media contact, coordinating timely responses to inquiries while identifying opportunities to position company leaders as trusted experts in housing, community development, workforce development, and corporate philanthropy.
  • Track, analyze, and report on media coverage, sentiment, and overall PR performance to inform ongoing strategy.
• Executive Communications
  • Develop and manage communications platforms for key executives, including the President, through speaking engagements, media interviews, award submissions, podcasts, and thought leadership opportunities.
  • Draft and deliver high-quality executive communications materials — including speeches, talking points, op-eds, media statements, and presentations — that reflect each leader's voice and priorities.
  • Ensure consistency and alignment of messaging across all executive communications and public-facing platforms.
• Community & Regional Communications
  • Lead communications planning for new community announcements, lead generation storytelling, partnerships, philanthropic initiatives, and First Story activities across all markets.
  • Collaborate with regional teams to identify and amplify local storytelling opportunities, while developing toolkits, templates, and best practices — including press releases, media backgrounders, Q&As, pitch drafts, and image/caption packages — to ensure consistency and quality.
  • Develop and manage processes that drive inter-departmental alignment and clear communication across all regions and markets.
• Agency & Vendor Management
  • Manage external public relations agency relationships, scopes of work, budgets, and performance expectations.
  • Collaborate with agency partners to develop and execute integrated campaigns that align with company objectives.
  • Evaluate agency performance and recommend strategic improvements to maximize impact and return on investment.
• Crisis Communications & Reputation Management
  • Develop and maintain crisis communication plans, protocols, and response frameworks to ensure the company is prepared to act swiftly and effectively when issues arise.
  • Partner with executive leadership, legal counsel, and operational teams to monitor reputational risks, manage sensitive communications issues, and provide strategic…