E-Commerce Manager

Overview

Dunlop Manufacturing, Inc., a leading manufacturer of accessories for the music industry, is seeking an experienced and strategic E-Commerce Manager to join our team in Benicia, California.

As a recognized leader in guitar accessories, we are passionate about delivering exceptional products and customer experiences. We’re looking for a results-driven professional who can lead our online store strategy, optimize performance, and enhance the digital customer journey.

• Manage, maintain, and optimize the website and e‑commerce platform, including product listings, descriptions, pricing, specifications, images, and promotional content.
• Handle daily website updates, maintenance tasks, product data entry, image uploads, and coordination of sales and marketing campaigns.
• Monitor and resolve content issues and UX concerns, making updates and fixes using HTML and CSS as needed.
• Coordinate with web developers and external vendors to implement site updates and address technical issues.
• Apply SEO best practices to content and product listings while collecting, organizing, and analyzing e‑commerce and marketing data to evaluate performance and identify improvement opportunities.
• Manage Big Commerce to ensure accurate product data, pricing, and inventory, maintaining alignment with the SYSPRO ERP system and recommending platform enhancements.
• Build and format consumer and sales email newsletters using approved templates; manage Mailchimp campaigns including setup, testing, scheduling, and list maintenance.
• Support cross‑departmental teams by managing website updates, product launches, and digital campaigns, ensuring all content is accurate, current, visually consistent, and aligned with brand standards.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in e‑commerce, digital marketing, and knowledge of the MI/music industry.
• Proficiency with CMS platforms, e‑commerce systems (Shopify, Big Commerce), and web analytics tools.
• Working knowledge of HTML and CSS.
• Strong understanding of UX/UI principles, digital sales funnels, and customer‑journey optimization.
• Experience with SEO, metadata management, data uploads, and emerging e‑commerce platforms.
• Proficiency in Microsoft Office (Outlook, Word, Excel) and Google Sheets.
• Familiarity with Mailchimp and email marketing best practices.
• Strong leadership, communication, and cross‑functional collaboration skills.
• Analytical and data‑driven mindset with the ability to interpret performance metrics.
• Excellent verbal and written communication skills.
• Comprehensive documentation skills.
• Knowledge of the Dunlop product line.
• Musical background preferred.

Competitive salary commensurate with ability. Salary range $77,140 to $86,339 per year.

• Profit Sharing Plan
• 401k Program
• Medical
• Dental
• Vision Plan
• Life Insurance
• Long-Term Disability Insurance
• Paid Holidays
• Vacation and Sick Leave

Local SF Bay Area candidates preferred (No relocation available).

Dunlop Manufacturing, Inc. is an Equal Opportunity Employer.