Regional Vice President, Sales

Overview

Lesman Instruments (a Kele Company), a nationwide provider of process control valves, industrial instrumentation and analytical instrumentation, is in search of a Manager of Materials Operations to join our team. By becoming part of the Lesman/Kele Companies team, you will be part of a prosperous and expanding business segment selling tangible products from world class manufacturers, like Siemens, Honeywell, and Emerson, that improve results for our customers and our environment.

We are currently hiring for the role of Regional Vice President.

Position Overview

The Regional Vice President is a frontline commercial leader accountable for driving revenue growth, margin performance, and customer engagement through direct management of a team of 4-6 Account Managers. This role combines strong sales leadership, performance management, and operational rigor to build a high-performing, data-driven sales organization. The leader ensures disciplined sales execution through consistent use of Customer Relationship Management tools (CRM) and standardized sales processes, accurate forecasting, and continuous development of the sales team.

The Regional Vice President will collaborate cross-functionally with Marketing, Operations, Sales Operations, Finance, and Product teams to maximize account penetration, deliver exceptional customer experiences, and align daily sales activity with overall company strategy.

• Sales Leadership & Team Development:
  Lead, mentor, and develop 4-6 direct sales representatives, promoting a culture of accountability, excellence, and continuous improvement.
• Set clear, measurable targets for revenue, margin, pipeline, and customer engagement.
• Conduct regular one-on-ones, account reviews, pipeline inspections, and field coaching sessions.
• Partner with leadership to refine value propositions and help sales reps shift from transactional selling to solution-based selling.

• Performance Management & Forecasting:
  Drive consistent and accurate pipeline management through disciplined CRM usage (Microsoft Dynamics CRM).
• Ensure accurate forecasting and visibility into team performance using standardized metrics and dashboards (Power BI).
• Review sales performance weekly and monthly, implementing coaching plans or corrective action as needed.
• Use win/loss analysis, conversion rates, and performance insights to identify improvement opportunities.

• Sales Process Execution & Territory Strategy:
  Implement standardized sales processes, including territory planning, account planning, customer touchpoint cadence, and pricing/quoting practices.
• Ensure optimal territory coverage, workload balance, and customer prioritization.
• Leverage segmentation and pricing guidance to drive profitable growth and margin expansion.
• Reinforce disciplined use of tools and technology for opportunity management and call preparation.

• Customer Engagement & Growth:
  Partner closely with reps to expand relationships within key accounts, increase share of wallet, and identify cross-sell opportunities.
• Collaborate with Marketing on campaigns, lead generation, and customer segmentation initiatives.
• Elevate customer experience by promoting solution-based selling and uncovering end-to-end opportunities.

• Data, Systems & Sales Operations Alignment:
  Promote strong data governance and adoption of CRM, sales dashboards, and reporting tools.
• Utilize analytics to coach reps, evaluate territory performance, and identify growth opportunities.
• Collaborate with Sales Operations on pricing compliance, discounting frameworks, commissions, and credit assignments.

• Cross-Functional Collaboration:
  
  Work with Finance to ensure alignment on forecasting, budgeting, and margin targets.
• Partner with Product Directors and Marketing to deliver training and support field-level execution.
• Support IT and Sales Operations in driving adoption of new tools, CRM enhancements, and analytics capabilities.

• Bachelor’s degree in Business, Marketing, Sales, or related field; MBA preferred.
• 8-10+ years of progressive B2B sales or sales leadership experience.
• Proven success leading a team of field sales representatives with strong performance results.
• Expert…