National Account Manager, Walmart

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The National Account Manager, Walmart (NAM) will report directly to the Team Lead, Walmart and is responsible for Physicians Formula, Black Radiance, and the total U.S.  business. This role is accountable for delivering sales, profit, and share growth across assigned categories while strengthening Markwins’ position as a leading beauty partner at Walmart.

The NAM, Walmart will manage day-to-day business relationships with Walmart merchants and cross-functional stakeholders, execute category strategies, and integrate digital and physical retail initiatives. This individual will serve as the lead point of contact for , ensuring flawless execution of eCommerce initiatives, PDP optimization, and omnichannel promotional plans.

• Business & Customer Ownership
  • Deliver annual revenue, profit, and share targets for Physicians Formula, Black Radiance, and
  • Participate in Joint Business Planning (JBP), annual planning, and category reviews in partnership with Walmart merchants.
  • Translate shopper, customer, and category insights into actionable strategies that grow share across beauty categories.
• Omnichannel & Digital Execution
  • Own  business performance, including item setup (Item
    360), content excellence, and promotional strategy.
  • Leverage Walmart Connect and retail media to drive traffic and conversion; ensure digital initiatives integrate seamlessly with in-store programming.
  • Conduct post-event analysis to measure ROI and inform future investment decisions.
• Forecasting & Financial Management
  • Deliver accurate SKU-level forecasts in partnership with Demand Planning, Supply Chain, and Finance.
  • Track and report business performance weekly, leveraging Retail Link DSS, Circana, and other tools.
  • Own forecast accuracy and provide corrective actions when variances occur.
• Cross-Functional Collaboration
  • Partner with Marketing, Visual Merchandising, Category Management, Finance, and Supply Chain to deliver flawless execution.
  • Provide customer insights and feedback to internal teams to inform innovation, assortment, and pricing strategies.
  • Act as a liaison with agency partners to optimize retail media and creative activation.
• Leadership & Influence
  • Build and maintain strong relationships with Walmart buyers and cross-functional partners.
  • Serve as a trusted category advisor, influencing strategic decisions with data-driven insights.
  • Champion a culture of accountability, collaboration, and continuous improvement within the Walmart team.
  • Perform other duties as needed and directed by management.

Internal Collaboration With

• National Sales Team
• Visual Merchandising Team
• Marketing
• Category Management
• Finance
• Supply Chain

External Collaboration With

• Walmart merchants and replenishment teams
• Retail media and agency partners

• Mid-Senior level

• Full-time

• Personal Care Product Manufacturing

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