Vice President, CPG Sales Solutions

Overview

Location:

Bentonville, AR (Hybrid out of Bentonville, AR)

Job Description

At Nielsen

IQ, growth isn’t just measured in numbers—it’s defined by the partnerships we build and the markets we unlock. As Vice President, CPG Sales Solutions, you will lead strategic partnerships with senior CPG sales leaders and elevate how they use insights and analytics to accelerate revenue, expand categories, and strengthen long-term loyalty.

This role blends insights leadership with hands-on client partnerships. You will guide how CPG clients adopt NIQ data and solutions while leading an insights team and high-impact engagements that translate analytics into measurable business results. Working in close collaboration with product, analytics, and commercial teams, you will ensure NIQ’s value is delivered through clear insight, strong storytelling, and commercial impact.

• Client & Commercial Leadership:
  Serve as executive lead with sales leads at top CPG clients, responsible for retention, growth, and profitability
• Develop and execute strategic plans that expand data and insights use and drive measurable business impact
• Partner with senior client stakeholders (Sales, Category, Insights, Trade) to align analytics solutions to their commercial priorities

• Insights & Analytics Impact:
  Champion insights-driven decision-making using NIQ data and tools
• Translate complex data into compelling, actionable business analyses for sales executives
• Lead the integration of analytic-based insights into trade, category, and shopper strategies that improve ROI

• Leadership & Team Development:
  Build sales awareness across the organization—helping teams connect information and analytics to their business needs
• Foster and enable the mindset of a different way of working with CPG sales

• Strategic Growth & Innovation:
  Collaborate with cross-functional teams to evolve offerings to address CPG sales’ needs
• Identify whitespace opportunities to drive further business and value for CPG sales
• Represent the company externally as a thought leader at CPG industry events and conferences attended by sales executives

• 10+ years of experience in business development, enterprise sales, or strategic partnerships within data, analytics, technology, or consulting sectors
• Proven track record of growing accounts and leading multi-million-dollar portfolios
• Strong executive presence with the ability to engage senior sales leaders
• Fluent in the CPG sales ecosystem - trade promotion, category management, new item sell-in, expanding distribution, joint business planning (JBP)
• Knowledge of manufacturer and retailer economics and key data sources such as POS, loyalty, panel, eCommerce, and syndicated data
• Exceptional communicator who can turn complex data into compelling, actionable stories
• Strong cross-functional collaboration and influence skills
• Bachelor’s degree required; MBA or advanced degree preferred

• This role has a market-competitive salary with an anticipated base compensation of the following range: $ - . Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location.
• This role might also be eligible for a sales-based incentive or performance-based bonus.
• Other benefits include a flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support, and more.

• Flexible working environment
• Volunteer time off
• Linked In Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK. NIQ delivers the Full View™ through state-of-the-art platforms, with operations in 100+ markets. NIQ is an Advent International portfolio company.

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Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are committed to fostering an inclusive workplace that mirrors the diversity of the communities we serve. All employment decisions are made without regard to protected characteristics. To learn more, please visit NIQ’s Diversity & Inclusion page: