Senior Business Development Manager

Location:

Bentonville, AR, United States
Date Posted:
Feb 2, 2026

The Senior Business Development Manager is responsible for driving revenue growth and strategic partnerships with Walmart, with a focus on expanding category opportunities, strengthening customer relationships, and delivering performance against commercial goals. This role leads account development efforts, identifies new business opportunities, and partners cross-functionally to execute joint business plans in support of Walmart’s priorities. This position reports to the Vice President of Sales.

• Own and grow assigned Walmart business by developing and executing an account-specific growth strategy; identify and pursue new business opportunities across Walmart channels (Store, Ecommerce, Omni, Marketplace, Walmart Connect, etc.)
• Drive strategic negotiations and secure incremental distribution, shelf space, and promotional support; lead annual and quarterly business planning, including forecasting, pipeline management, and revenue delivery
• Build trusted-partner credibility through strong customer insight, proactive communication, and solution-oriented leadership
• Influence decision-makers by aligning company capabilities with Walmart goals and shopper needs
• Collaborate with internal teams (Marketing, Category Management, Insights, Supply Chain, Finance, Operations) to deliver customer-ready execution; partner with retailer media and insights teams to drive integrated plans (e.g., Walmart Connect activation)
• Translate customer opportunities into internal action plans and ensure follow-through on timelines, deliverables, and commitments
• Leverage syndicated data, Walmart reporting, and shopper insights to identify growth levers and improve performance; track key performance indicators (sales, share, distribution, promo effectiveness, ROAS where applicable)
• Present clear, executive-ready business updates to leadership and the customer

• Solid understanding of Walmart’s operating model, merchandising strategies, and omnichannel environment
• Proven track record of driving growth, negotiating with major retailers, and delivering against sales targets
• High proficiency working with data and insights to build retailer-facing recommendations
• Excellent presentation, storytelling, and executive communication skills
• Familiarity with syndicated data tools and reporting (e.g., Nielsen
  
  IQ, Circana/IRI, Scintilla/Walmart Luminate, etc.)
• Ability to work in a constant state of alertness and safe manner

• 7–10+ years of sales, business development, or account management experience calling on Walmart; experience partnering with Walmart Connect or retailer media ecosystems
• Consumer packaged goods (CPG) background strongly preferred
• Experience with category growth strategies, assortment planning, and promotional execution

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays, and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay.
• Paid parental leave.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.