Category Advisor

The Category Advisor serves as a key customer-facing contact for Red Bull’s Category Advisory team, providing category expertise and strategic guidance for the Energy Drink category across main placement (back-of-store/future consumption). This individual will be responsible for assisting the Sr. Category Advisor in providing best-in-class category leadership to their assigned retailer as well as helping upskill junior member team member(s).

The successful candidate will have advanced working knowledge of the resources and tools required to help execute the assigned retailer's modular process, create/present/assist in category strategy reviews, manage complex ad hoc analysis requests, etc. This individual will be able to provide strategic and ongoing holistic category and shopper recommendations to the retailer Buyer.

Lead the design and optimization of space allocation frameworks for assigned retailer's Front-End beverage business, driving the development of data-driven space strategies that maximize category productivity, enhance shopper experience, and support sustainable growth across total single-serve beverages

Lead the development of assortment, modular, and space allocation strategies that optimize productivity across Front-End beverage destinations

Utilize category management principles, shopper insights, and space analytics to identify opportunities to expand Energy's presence, increase retailer's share of total single-serve beverage sales, and improve overall category performance

Own the evolution of Front-End beverage merchandising standards by developing scalable space solutions that improve visibility, availability, and purchase conversion

Analyze shopper behavior, store execution, and space productivity metrics to create best-in-class merchandising frameworks that enhance ease of shop and maximize return on retail space

Develop and champion a long-term vision for Front End total single serve beverage solutions that enhance convenience, drive incremental purchases, and improve overall trip conversion.

Influence future assortment and modular strategies to expand energy's presence, increase retailer market share of total single serve beverage and optimize productivity across Front End

Shape the future design, placement, and execution standards for impulse single serve beverage category destinations that elevate the shopper experience and drive profitable growth

Anticipate evolving competitive dynamics and proactively develop strategies that increase category productivity while supporting sustainable growth of the Energy segment and total single serve beverages.

Identify emerging shopper, category, and retail trends to inform future growth strategies and create competitive advantages for assigned retailer and Red Bull.

Assist in the development of holistic, strategic category recommendations taking into account consumer and market trends, assortment, space, merchandising, etc.

Customer service and start-up mindset, eager to elevate the entire Energy Drink Category utilizing a shopper-first approach

Create and lead shopper and category centric presentations, founded in research and data analysis that support the retailer’s category performance objectives

Leverage Shopper and Consumer insights to identify key shopper groups or purposes within the channel to inform Walmart growth strategies

Apply third party research resources (including Luminate Customer Perception, Numerator, Mintel, Kantar, etc.) to inform and direct strategy for the retailer and the category

• 5+ years of experience analyzing/interpreting data and managing highly complex modular systems and thousands of planograms annually
• 3 to 5 years of experience of customer-facing Category Management (Category…