Category Manager - Commercialization

Summary

The Category Manager proactively develops key beverage insights for the Refresco Commercial Strategy Team, Management, Commercial Business Managers and Top customers to drive sales growth and increase profitability.

• Category Insights: Provide in-depth analytics and impactful observations in order to provide strategic recommendations. Analyze syndicated and other sources of data to observe and understand trends, opportunities, and barriers within beverage categories, channels, and retailers. Apply those understandings and provide insights as to how it impacts Refresco, our top customers, and competitors (deliver the “what happened” but extend it to the “so what” as it relates to our business).
• Syndicated Data: Fluently utilize syndicated data platforms such as CIrcana (formerly Information Resources Inc (IRI)), AC Nielsen, and Mintel to mine data in efforts to develop insights. Work with data partners to ensure data meets desired prerequisites and data integrity.
• Insights Partner: Partner daily with Commercial Business Managers to understand key customers and business objectives for top customers. Conduct analysis and insights that prove or disprove opportunities.
• Communicate Effectively: Communicate insights in a clear, concise, and simple-to-understand manner that allows key constituents to quickly grasp the issue and set appropriate strategies. Effectively deliver the insights across a variety of formats as needed to tell the story to the given audience (verbal, email, spreadsheets, charts, and presentations).
• Walmart Expertise: Ability to proactively and strategically support both Refresco’s Bentonville Sales team as well as Walmart Buyers directly. This will require fluency in Walmart’s Retail Link, Circana’s Walmart Market Advantage as well as the aforementioned skills.

• Strong working knowledge of CPG Category Management Processes, Measures, and Principles.
• Strong verbal and written communication skills including ability to provide fact-based recommendations and presentations across various levels of the Refresco organization and to Walmart management.
• Strong analytical and data modeling skills and ability to communicate impactful insights.
• Strong working knowledge of Walmart’s Retail Link and associated measures and reporting.
• Working knowledge of Planogram development and analysis.
• Excellent Excel skills – ability to navigate through large data sets and summarize findings
• Attention to detail, planning, and organizational skills.
• Excellent time management skills
• Ability to work in a fast-paced environment and collaborate across functions.
• Demonstrated understanding of core datasets to support effective data modeling and visualization using tools such as PowerBI, Power query, SAP Datasphere/SAC, or equivalent tools.

• Solid working knowledge of Syndicated Marketing Database tools (i.e. Circana’s Unify) and associated POS Scanning measures.
• Strong working knowledge of Microsoft Office, including Excel, PowerPoint, PowerBI & Word.
• Understanding of associated Panel measures.
• Effective Management Skills
• Ability to succinctly present analytical findings and associated recommendations to internal and external customers.

• Analytical background with a minimum of Bachelor’s degree in Business, Accounting or Finance related field.
• 3-5 years of Category Management work experience.
• Experience interacting directly with sales and business teams.
• Strong understanding of internal and syndicated data synthesis, forecasting, and strategy development through execution.

• Sustained ability to provide relevant insights that impact business decision-making and strategic direction.
• Proactive approach requiring minimal work…