Director of Engagement - Retail

Director of Employee Engagement - Retail

Join to apply for the Director of Employee Engagement - Retail role at Good Day Farm
.

Be among the first 25 applicants. The Director of Employee Engagement leads retail-wide efforts to build a culture of connection, inclusion, and recognition. This role ensures that engagement strategies are aligned with business objectives, driving retention, development, and a consistent, values-driven employee experience across all brands. Partnering closely with field and corporate leaders, the Director fosters an environment where every team member feels valued, supported, and inspired — bringing our brand's mantra “Good People.

Good Cannabis. Good Day.” to life.

This role is a remote, hybrid role, and candidates should live in or be willing to relocate to Arkansas, Missouri, or Louisiana to support the needs of this role.

• Serve as a strategic thought partner to senior leadership, setting the direction for company-wide employee engagement and culture initiatives.
• Lead the development and execution of store-level HR strategies that enhance engagement, retention, and performance across retail brands.
• Provide strategic partnership to leaders in the field and corporate offices, ensuring engagement initiatives are embedded into operational practices.
• Collaborate with cross-functional stakeholders, including HR, Operations, and Communications, to align engagement strategies with business priorities.
• Navigate ambiguity across multiple stakeholders with agility and influence, driving progress in complex, evolving environments.
• Serve as an internal consultant and advisor to the executive team and managers to address specific people and culture needs.
• Partner with Talent Acquisition to ensure a seamless candidate experience, consistent employer branding, and a cohesive onboarding process that reinforces company culture from day one.
• Thrive within an environment that is dynamic and evolving, demonstrating strategic agility and adaptability in approach.
• Develop and direct branding strategies that position GDF as an exceptional place to work and attract top talent across all markets.
• Drive a culture anchored in our associate-first employee experience philosophy rooted in integrity, passion, innovation, teamwork, equity, and inclusion.

• Regularly assess the effectiveness of recognition, engagement, and community-building programs, using metrics to report on their contribution to employee satisfaction, engagement, and retention.
• Work closely with senior leadership to align employee experience strategies with key business priorities, including talent acquisition, retention, and development.
• Oversee and refine listening strategies to gather employee feedback through surveys, lifecycle assessments, and engagement tours, ensuring transparent communication and follow-up actions.
• Develop initiatives that foster a sense of belonging and community, such as engagement teams, employee groups, and volunteer activities, aligning these with organizational goals.
• Partner with Retail Communications to ensure consistent, authentic messaging that reinforces company culture and values.
• Lead the strategy for employee recognition programs that celebrate achievements and milestones, ensuring they remain inclusive, relevant, and impactful.
• Drive engagement-building projects by collaborating with field leadership teams to enhance system-wide strategies and integrate human experience principles into employee initiatives.
• Collaborate with the Manager of Employee Engagement and HR Business Partners to ensure seamless execution of engagement and performance initiatives across the organization.
• Partner with field HR and Operations to align engagement initiatives with store-level performance and retention outcomes.
• Drive behavior-based coaching principles in stores through the field leadership teams and support ongoing training initiatives.
• Host roundtable meetings with teams and leaders to solicit feedback and create actionable engagement plans that improve the employee experience.
• Operate with the highest level of conduct, integrity, and confidentiality, setting the example for leaders…