Senior Analyst, Marketing Planning and Strategy

Position: (USA) Senior Analyst, Marketing Planning and Strategy
Position Summary...

What you'll do...

Role summary:

We are seeking a seasoned Senior SEO Analyst to join our Marketing team and lead organic growth across the Walmart US website, landing page campaigns, and content. This role will be responsible for improving traditional SEO performance while also strengthening visibility in answer-driven and AI-assisted search experiences, including AI Overviews, featured snippets, People Also Ask, local results, and other emerging search surfaces.

The ideal candidate has strong technical SEO expertise, content optimization experience, and a test-and-learn mindset. This person will use data, A/B testing, and experimentation frameworks to identify what drives rankings, qualified organic traffic, engagement, conversions, and AEO visibility.

About the team:

This role sits within the Customer Growth & Emerging Platforms Marketing team and partners closely with Site Merchants, Analytics, Product, Engineering, Legal, and external SEO vendors to grow organic (SEO/AEO) visibility for Walmart US. The Senior SEO Analyst will serve as one of the team's SEO and AEO subject matter experts, helping shape content, technical improvements, and testing strategies that drive qualified traffic and conversions.

By connecting search insights, experimentation, and performance reporting, this role helps the broader team understand what is driving growth and where to prioritize future optimization efforts.

What you'll do:

Develop and execute SEO/AEO strategies that improve organic visibility, rankings, qualified traffic, engagement, and conversions across websites, landing pages, content, and multimodal channels such as You Tube. Optimize content for traditional and answer-driven search through clear structure, direct answers, internal linking, schema, entity clarity, and topical depth. Co-own SEO testing roadmaps, including A/B tests for metadata, headings, FAQs, CTAs, templates, and layouts.

Monitor performance in tools like Google Search Console, Bright Edge, and seo Clarity, translating insights into prioritized recommendations. Conduct technical audits to improve crawlability, indexability, site speed, Core Web Vitals, accessibility, and user-first content quality.

What you'll bring:

Requires a bachelor's degree in Marketing, Communications, Computer Science, Data Analytics, or equivalent experience, plus 5+ years in SEO with expertise in technical SEO, content optimization, analytics, and organic growth. Must have hands-on experience with A/B testing, SEO experimentation, CMS platforms, HTML, CSS, JavaScript, structured data, and SEO tools such as Google Search Console, Bright Edge, seo Clarity, Ahrefs, SEMrush, and analytics platforms.

Strong knowledge of crawlability, indexability, site architecture, page speed, mobile usability, AI-influenced search, featured snippets, local SEO, and multilingual SEO is expected. Preferred experience includes Spanish-language optimization and ecommerce, marketplace, logistics, retail, or driver acquisition websites. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see  Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuitio…