Manager, Marketing - AC Hotel Bentonville

AC Hotel Bentonville, 1201 SE 8th St., Bentonville, Arkansas, United States of America

Posted Monday, February 16, 2026 at 6:00 AM

Why Work at AC Hotel Bentonville?

At AC Hotel Bentonville, we bring modern European‑inspired hospitality to the heart of Northwest Arkansas. With contemporary design, sleek accommodations, and a vibrant social atmosphere, our hotel is the perfect blend of style and comfort. Curators at AC Hotel Bentonville enjoy working in a refined, culture‑driven environment, where thoughtful service and attention to detail create a seamless guest experience.

Responsible for developing, executing, and reporting on strategic marketing and activation plans for designated brands including, but not limited to, social media marketing, digital marketing, local marketing, property activations and entertainment.

Reports to designated property General Manager with a dotted line to Corporate Marketing Team.

The following job functions should contribute to the overall development of advertising campaigns, maximizing ROI, and maintaining a strong public relations and brand image.

• Serve on property leadership team.
• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on‑property brand ambassador ensuring all brand items are accurate and representative of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.

• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Champion social media marketing and day‑to‑day activities including:
  • Create high‑quality content calendars that connect with followers to take action.
  • Connect with industry professionals and micro‑influencers via social media to create a strong and healthy network.
  • Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
  • Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
• Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust game plan as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Capture quality photography and video content for social media.
• Maintain online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Create and deploy newsletters routinely.
• Assist in distributing outlet menus online.
• Conduct online audit routinely to ensure online information is up to date.
• Develop and execute social media paid campaigns maximizing ROI.
• Develop and manage paid advertising campaigns.

• Serve as marketing champion for on‑site activations including ideation, execution support alongside Food & Beverage team, and the design and distribution of marketing material physically and digitally.
• Identify and book local entertainment and live music, and act as liaison alongside Food & Beverage team. Manage music budget and coordinate needed dates with Operations team.
• Manage process of design projects and implementation of on‑site marketing touchpoints such as brand collateral and general marketing material.

• Cultivate and increase local partnerships through events, sponsor ships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
• Lead and coordinate efforts for public relations.
• Leverage available brand affiliated marketing support resources.

Most work is done on‑site at hotel or outlet(s) and there…