Marketing Lead

Legendary Headwear makes hats people love, and in 2026 the brand will relaunch with a bold new vision across both B2B and direct to consumer. We are looking for a Marketing Lead who wants to help shape that next chapter. This role blends brand and campaign leadership, serving as the point person who deeply understands the Legendary business and brings its story to life across every channel.

We are seeking a sharp, organized, and energetic Marketing Lead who can immerse themselves in the Legendary Headwear business and champion its needs across the entire marketing organization. Simultaneous projects and multiple deadlines are a core aspect of this position. This role blends brand management and campaign management, serving as the primary point of contact for all marketing activities related to Legendary Headwear.

You will develop a deep understanding of our customers, categories, seasonal goals, and business priorities, then work with functional marketing teams to bring campaigns to life through digital, social, email, experiential, retail, and more.

Legendary Headwear operates in golf, youth baseball, and destination markets, so familiarity or personal interest in at least one of these areas is important. As a key connector within the marketing team, you will translate business needs into structured marketing plans, define clear audiences and messages, manage budgets, and ensure campaigns launch on time, on brand, and with measurable impact. This is a single contributor role that works closely with the Marketing Leads for Outdoor Cap and JUNK Brands to ensure strong alignment across the full portfolio.

• Develop integrated marketing plans that reflect Legendary Headwear goals, seasonal focuses , and customer needs.
• Partner with functional channel specialists across digital, social, experiential, retail marketing, and email to execute campaigns with consistency and clarity.
• Translate objectives into creative briefs, messaging frameworks, and activation plans that support Legendary program and business priorities.
• Manage campaign level budgets with the Director of Marketing, ensuring resources are allocated effectively and plans remain on track.

• Own the Legendary Headwear marketing calendar including launches, programs, partnerships, and major selling moments.
• Ensure alignment with sales, creative, digital, operations, and leadership teams.
• Maintain visibility into milestones, timelines, and deliverables to ensure smooth execution.

• Become an expert on the Legendary business including its customer segments, market dynamics, and brand positioning.
• Be a product evangelist by learning and appreciating the product attributes and audiences.
• Serve as the internal voice of Legendary Headwear, ensuring all marketing output reflects the brand’s tone, priorities, and objectives.
• Act as liaison between Legendary Headwear leadership and the marketing organization.
• Comfort and experience working with a creative production team.

• Partner with sales teams to understand customer needs, account priorities, and opportunities for growth.
• Support co-branded, experiential, and field marketing initiatives that strengthen customer relationships and drive demand.
• Ensure that messaging and creative assets are tailored appropriately for each channel and audience.

• Work with digital marketing teams to support performance marketing, email campaigns, website merchandising, and content needs.
• Coordinate with social media teams on storytelling, influencer partnerships, and channel specific content that aligns with Legendary audiences.

• Track campaign performance and marketing KPIs including awareness, engagement, demand generation, and customer activation.
• Monitor spend pacing and provide clarity on investment levels, efficiencies, and return on marketing initiatives.
• Summarize learnings and provide recommendations that guide future marketing plans and decisions.
• Strong campaign and project management skills with the ability to coordinate…