Senior Manager, Site Merchandising - Beauty

Position Summary...

Want to help lead the way in redefining how we shop beauty online? The Senior Manager of Site Merchandising - Beauty is a critical leader shaping the end-to-end customer site experience for the Beauty category within our Strategic Business Units (SBUs). This role oversees everything from visual merchandising to content strategy to site functionality and campaign execution-while also owning the development and activation of a forward-looking beauty trend strategy.

This leader will be responsible for building a structured, data-informed beauty trend forecasting framework and translating that strategy into compelling, conversion-driving experiences on site. They will partner cross-functionally across merchandising, supplier/brand partners, marketing, and style teams to align on trend priorities, develop an annual trend activation calendar, and measure performance to continuously refine impact.

This role blends art and science-combining trend intuition, customer empathy, storytelling, analytics, and operational rigor-to create a frictionless, inspiring online beauty shopping experience.

What you'll do...

What You'll Do

* You deeply understand how customers shop beauty online and use strategic thinking and innovation to create a seamless, inspiring, and fresh site experience.

* You are trend-obsessed and customer-first-constantly scanning cultural shifts, social influence, emerging brands, ingredient innovation, and competitive movement to anticipate what's next in beauty.

* You can build structured frameworks from ambiguity-turning trend signals into clear priorities, roadmaps, and activation plans.

* You use data and insights to make informed decisions and can translate complex analytics into actionable storytelling and site improvements.

* You are both visionary and operational-able to dream big while flawlessly executing against timelines and business goals.

* You build trust quickly and lead through influence, driving alignment across merchandising, suppliers, marketing, and creative partners.

* You prioritize collective success and actively mentor and develop your team.

You'll Make an Impact By:

Owning the Beauty Trend Strategy & Framework

* Develop and implement a scalable, repeatable framework for forecasting beauty trends, leveraging internal data, competitive analysis, social listening, cultural insights, supplier input, and industry reporting.

* Define clear criteria for identifying, prioritizing, and commercializing trends for eCommerce.

* Partner cross-functionally to align stakeholders on trend definitions, investment levels, and storytelling approach.

Building and Leading the Annual Trend Activation Calendar

* Create and own a 12-month trend activation roadmap that outlines how key beauty trends will come to life across the site.

* Integrate trend moments into broader category campaigns, seasonal storytelling, and new product launches.

* Ensure alignment between site merchandising, marketing campaigns, supplier activations, and style/editorial content.

Bringing Trend Stories to Life on Site

* Oversee visual merchandising, content strategy, navigation, taxonomy, search, browse experience, landing pages, and trend shops.

* Translate trend strategy into immersive, conversion-driving digital experiences.

* Identify opportunities to enhance site functionality and personalization to better surface trend content to relevant customers.

* Tell cohesive, compelling stories that connect trends to products, routines, and solutions.

Monitoring Performance & Optimizing Impact

* Establish clear KPIs for trend activations (engagement, conversion, AOV, new customer acquisition, brand lift, etc.).

* Build reporting frameworks to measure performance against the annual trend calendar.

* Use test-and-learn methodologies to continuously refine execution and inform future forecasting.

* Provide strategic insights to internal stakeholders to influence broader site direction.

Acting as a Strategic Cross-Functional Leader

* Serve as the connective tissue across merchandising, marketing, supplier/brand partners, creative, and style teams.

* Advise stakeholders on trend priorities, timing, and storytelling strategy.

* Scale best practices, governance, and process improvements to enable faster and more effective trend activation.

Operating with Excellence

* Embed operational rigor into trend planning and site execution workflows.

* Develop efficient processes for new product onboarding aligned to trend moments.

* Lead and develop a high-performing team, increasing capabilities in both analytics and trend storytelling.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits…