Senior Manager, Communications - Content & Creative - MAP

Overview

Sam's Club Member Access Platform (MAP) is seeking a Writer and Content Lead. Reporting to the Director of Channel and Content Marketing, this role serves as the guardian of MAP’s voice and the architect of its messaging. Whether speaking to CMOs, brand managers, media, influencers, or internal teams, you ensure our message is clear, consistent, and compelling—and delivered through the right channels.

The Channel and Content Marketing team for Sam’s Club MAP is responsible for identifying the most effective channels to deliver our message to the right audience. The team develops compelling, audience-first content tailored to each channel, ensuring our story is told in the most impactful way possible. This includes content across the website, paid media, social platforms, blogs, and other key touchpoints.

By aligning channel strategy with strong storytelling, the team drives awareness, engagement, and demand for MAP.

• Develop and maintain a resource for our value proposition, core messages, and supporting proof points. Create messaging frameworks and narrative guidelines that inform and align all content.
• Ensure a consistent, cohesive voice across all internal and external channels, serving as the connective thread across sales materials, website copy, social media, and executive communications.
• Build the annual content strategy and quarterly content calendars to align messaging around shared themes that drive awareness and consideration. Determine the right content formats and channels to achieve business goals.
• Collaborate with product marketing, sales, and design to align visual and verbal storytelling.
• Empower teams to clearly articulate “Why MAP?”

• A strong command of the written word, with the ability to simplify complex ideas and craft clear, compelling narratives.
• A portfolio demonstrating exceptional copy and cohesive messaging frameworks across multiple channels.
• Writing versatility to move from short-form, performance-driven copy to longer-form strategic content.
• Confidence collaborating with and influencing senior leaders and product experts to refine messaging.
• Experience in copywriting or content strategy; B2B or AdTech experience is a plus.
• Impeccable grammar and editing skills with strong attention to detail.
• Ability to create persuasive, visually compelling decks that bring stories—and strategies—to life.

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off includes PTO, parental leave, family care leave, bereavement, jury duty, and voting; PTO/PPTO may be used for vacation, sick leave, holidays, or other purposes. Benefit amounts depend on job classification and tenure.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company-paid education benefit program for full-time and part-time associates. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are paid by Walmart. Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to plan terms.

For information about benefits and eligibility, see One.

Walmart.

The annual salary range for this position is $90,000.00 - $. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) based on location.

At Sam’s Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Minimum Qualifications

Bachelor’s degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years’ experience in creative or content experience, project management, or a related field OR 5 years’ experience in creative or content experience, project management, or a relevant area.

Preferred Qualifications

Certification in Multimedia Production Management (MPM), Certified Multimedia Professional (CMP) certification, Experience leading creative teams and managing large-scale content projects.

Location

2101 Se Simple Savings Dr, Bentonville, AR , United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no-tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.