Social Media Coordinator

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature. Founded by philanthropist and arts patron Alice Walton, Crystal Bridges is a public non‑profit charitable organization.

• Position Title:
  
  Social Media Coordinator
• Position Type:
  Full‑time
• FLSA Classification:
  Non‑Exempt
• Department:
  Brand, Marketing, and Communications
• Reports to:
  
  Head of Social Media & Direct Marketing
• Date Reviewed: 2/10/2026

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non‑profit charitable organization with free admission.

The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful.

You belong here: make the most of this moment.

As a valued member of the Brand, Marketing and Communications division, the Social Media Coordinator is a creative and detail-oriented individual who will support the execution of our social media strategy and enhance our brand presence across digital platforms for Crystal Bridges and the Momentary. This role bridges the gap between coordination and management, offering an opportunity to contribute strategically while remaining hands‑on with content, planning, execution, and community engagement—ensuring that social media content supports institutional goals, enhances community experience, and reflects the museum’s brand, voice, and mission.

This role is pivotal in driving attendance, promoting exhibitions, programs, and offerings, while also building excitement and engagement through the development and deployment of creative organic social media content.

The Social Media Coordinator will report directly to the Head of Social Media & Direct Marketing and collaborate closely with cross‑functional teams to ensure social media best practices, consistent messaging and brand alignment.

• Assist in planning and executing social media campaigns that align with institutional objectives and support KPIs
• Create, schedule, and publish engaging content across platforms (e.g., Instagram, Facebook, Linked In, Tik Tok, X).
• Collaborate with creative and digital teams to request and refine visual assets (graphics, video, etc.).
• Support the development and maintenance of the editorial calendar in coordination with the Head of Social Media & Direct Marketing.
• Monitor social media channels for trends, engagement opportunities, brand mentions, and reputational risks.
• Respond to comments and messages, fostering community engagement, and escalating issues when necessary.
• Track and analyze performance metrics, preparing regular reports with actionable insights for internal stakeholders.
• Coordinate with internal teams (e.g., curatorial, content, marketing, and programs) to identify storytelling opportunities and ensure content accuracy.
• Support influencer and ambassador campaigns by maintaining contact lists, coordinating logistics, and tracking deliverables.
• Apply brand voice and tone consistently across platforms; assist in maintaining social media style guides.
• Stay informed on platform updates, emerging tools, and best practices in social media communication.
• Monitor online reviews and sentiment across platforms like Google, Yelp, and Tripadvisor; escape issues and suggest responses.

• Live Event Coverage:
  Support real‑time social media coverage of live events, exhibitions, and performances by capturing content, posting updates, and engaging with audiences.
• Issues and Crisis Support:
  Monitor social…