Senior Manager, Communications

Position Summary

As the Senior Manager, External Communications, you are a key driver of our consumer-facing media presence and the tactical force behind our brand storytelling. Reporting to the Senior Director of External Communications, you will focus on the end-to-end execution of large-scale consumer campaigns, brand milestones, and product launches.

This role balances strategic implementation with a passion for proactive pitching to ensure Sam’s Club remains a fixture in the national retail and consumer conversation. You will partner with cross-functional teams to unearth the best stories, turning them into high-impact earned media moments while using data-driven insights to measure effectiveness and shape future efforts.

The Sam’s Club Communications team shapes how the world understands our brand, leadership and innovation. We build meaningful narratives, drive earned media and elevate the company’s voice across retail, business and culture. Whether supporting major announcements, growing executive visibility or protecting reputation, we ensure Sam’s Club shows up with clarity, relevance and impact.

• Execute Media Campaigns: Translate the overarching communications vision into actionable plans that secure consistent, high-quality consumer media coverage.
• Drive Earned Media: Lead proactive pitching efforts by cultivating strong relationships with national, lifestyle, retail, and trade reporters.
• Coordinate Launches: Partner with cross-functional teams to identify strong stories and support product launches that showcase Sam’s Club’s innovation.
• Brand Storytelling: Build breakthrough moments including brand milestones, Member’s Mark storytelling, and consumer-focused corporate reputation campaigns.
• Measure and Optimize: Utilize measurement tools and data to determine the effectiveness of consumer campaigns and use those insights to influence and refine future communication strategies.
• Protect the Voice: Develop and protect the company’s external voice, helping to manage reputation risks and ensuring consistent messaging across consumer platforms.
• Content Development: Support the narrative by drafting clear, compelling materials such as pitches, messaging frameworks, and media assets.

• Experience: 5–7 years of experience in media relations or communications, with a track record of driving national earned media for large, complex brands.
• Executive Presence: Strong executive presence with the ability to serve as a trusted partner to internal stakeholders, providing clear perspective and confident communication in a matrixed environment.
• Storytelling
  
  Skills:
  
  A strategic mindset with the ability to translate complex business topics into clear, compelling consumer storytelling.
• Writing Excellence: Exceptional writing skills with experience in messaging frameworks and creating content that resonates with media.
• Agility: Strong judgment, comfort navigating ambiguity, and the ability to drive decisions in fast-moving environments.
• Collaboration: A relationship-first approach that builds trust across a matrixed organization.
• Analytical Curiosity: A passion for understanding the business and using data to shape and improve meaningful stories.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see  Live Better U is a Walmart-paid…