Sr Manager, Retail Marketing

The Senior Manager, Retail Marketing is responsible for strategy, development, budgeting, sell-in/presentation and execution of all marketing programs for the Walmart retail account on behalf of Disney Consumer Products (DCP) in North America.

In this role you will bring expertise to drive marketing campaigns at Walmart, strengthening partner connections and leveraging Disney’s unique characters and stories across Disney, Pixar, Marvel and Star Wars brands. You will work closely with Retail Sales and the Director of Retail Marketing to ensure alignment and integration between Disney and Walmart, and lead your own team of marketing professionals.

The key to success is providing strong leadership and ensuring the team operationalizes the broader DCP retail marketing strategies to ultimately drive sell-in and sell-through of Disney products at Walmart while operating with pace and embracing innovation in retail experiences.

The role reports to the Director, Retail Marketing and is based in Bentonville, Arkansas.

• Partner with the Walmart retail sales team to help develop comprehensive, future-focused strategies to achieve business goals and objectives.
• Lead end-to-end marketing strategy for Walmart retail channels that enables sustained growth through sales and marketing initiatives.
• Lead omni-channel retail marketing plans inclusive of in-store, e-commerce, retail media networks, creator and affiliate programs, loyalty, and CRM integration to drive consumer engagement and conversion.
• Develop marketing programs and presentations for Walmart buyer and marketing teams.
• Maintain current knowledge of industry trends, competitors, consumer insights, and business opportunities.
• Create actionable recommendations for key stakeholders and seek knowledge of competitive retailer program execution to share best practices.
• Develop measurable performance frameworks and dashboards to optimize programs using data, consumer insights, A/B testing, and ROI metrics.
• Collaborate with and influence licensees, internal promotional partners, and other divisions of The Walt Disney Company to ensure optimal execution of retail strategies and programs.
• Exercise fiscal responsibility for budgeting, decision-making, tracking and reconciliation of the retail marketing budget in partnership with the Director of Retail Marketing.
• Manage key promotional deliverables for all internal and external parties (including retailer agencies) to deliver on-time and cost‑efficient programs.
• Partner with retail buyers, licensee marketers and internal sales and franchise teams to maximize Disney branded marketing at Walmart.
• Lead creative briefing and production for account-specific marketing tactics across internal teams, licensees, and retailer partners.
• Champion innovative retail experiences such as experiential, pop‑ups, digital engagements and livestream commerce to differentiate Disney within the Walmart ecosystem.
• Act as Brand Ambassador ensuring retailer marketing program elements meet legal approvals and brand management guidelines.
• Advocate internally for the Walmart account, expressing retailer needs and priorities, and communicate Walmart’s own initiatives, priorities, and retailer insights.
• Manage, train and develop a high-performing team of retail marketers by setting clear marketing KPIs, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.

• 8+ years of Retail Marketing experience and industry knowledge.
• Demonstrated leadership across direct and indirect reporting relationships.
• Ability to demonstrate strategic thinking, clarity of communication, and management of multiple business stakeholders.
• Exceptional presentation and negotiating skills.
• Data-driven and results-oriented, with the ability to communicate and optimize in real time.
• Adaptable and responsive – can thrive in ambiguous business situations and in rapidly evolving retail environments including digital and e-commerce.
• Ability to collaborate, influence and persuade at all levels of an organization.
• Comfortable working through a matrix structure to deliver business objectives and share best practices.
• Proven…