Director of Sales & Marketing

Help us turn The Compton from a hotel in Bentonville into the reason people come to Bentonville.

More than just a hotel,
The Compton is a celebration of outdoor adventure, Ozark culture, and community spirit
. Inspired by Dr. Neil Compton—a local conservationist who safeguarded the Buffalo River—this property will be a welcoming, grounded, and engaging destination for travelers seeking a true insider’s experience of the Ozarks.

As the Director of Sales and Marketing
, you will be the architect of the hotel’s commercial success. You’ll not only craft and execute innovative sales strategies but also lead a high‑performing sales team. In this role, you will:

• Develop and execute robust sales and marketing plans that drive demand and establish key revenue streams.
• Mentor, and lead a dynamic sales team that embodies The Compton’s engaging and authentic spirit.
• Set up and refine systems and processes to ensure seamless operations and long‑term scalability of our sales efforts.
• Forge strategic partnerships and amplify our unique brand narrative, ensuring that our dynamic event spaces, bike‑friendly amenities, and three distinctive dining concepts from Indigo Road Hospitality Group resonate with the right audiences.

This role is for a visionary leader with a passion for lifestyle hospitality, an eye for storytelling, and a commitment to building authentic connections—with guests, partners, and the local community. You’ll have the unique opportunity to lay the foundation for a property that’s as much a part of the community as it is a destination in its own right.

Welcome to the Mountain Biking Capital of the World—a town where culture, innovation, and outdoor adventure intersect. Home to Walmart’s global headquarters, the renowned Crystal Bridges Museum of American Art, and over 140 miles of world‑class trails, Bentonville is a small city with big energy. Here, entrepreneurs, artists, and outdoor enthusiasts come together in a vibrant, welcoming community where ambition meets opportunity.

If you’re ready to build something extraordinary and make your mark on the future of hospitality, let’s talk.

Practice Hospitality is seeking an experienced and hands‑on Director of Sales & Marketing to join the team at The Compton.

Represents the hotel in the development of market segment(s) and new customer relationships while maintaining existing relationships. Maximize revenue in rooms, meeting space, public space, food and beverage and ancillary products and services.

• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction with Corporate Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluates and supports participation and account deployment with Group Sales within the Sales Office.
• Serves as the sales contact for the General Manager, property leadership team, Group Sales and Sales leaders.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Corporate Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations…