Technical Sales Manager

The Technical Sales Manager – Intelligent Labels serves as the primary technical leader and consultative solution partner dedicated to the Avery Dennison Enterprise Walmart Account. Operating in a synchronized co-selling partnership with the Strategic Account Manager (SAM), this individual is responsible for driving RFID adoption across Walmart U.S., Sam’s Club, and their tier-1/tier-2 supplier network by demystifying digital identification technologies and converting operational supply chain challenges into high-value solutions.

Reporting directly to the Director, RFID Technical Sales (Walmart Enterprise), the Technical Sales Manager acts as the critical bridge between Avery Dennison’s technical and product innovation capabilities and the end customer’s operational reality. By actively listening to customer pain points, conducting deep technical discovery, and educating stakeholders, this role transforms simple compliance mandates into scalable, value-driven enterprise RFID deployments.

• On-site/hybrid status:
  On-site/hybrid model based in Bentonville, AR.

• Consultative Technical Sales & Discovery:
  Serve as the lead technical authority, educating Walmart, Sam’s Club, and supplier engineering/operations teams on RFID capabilities, ARC specifications, and digital identification capabilities while conducting deep-dive discovery sessions to uncover high-ROI use cases beyond basic mandate compliance.

• Commercial Partnership & Revenue Generation:
  Partner side-by-side with the Strategic Account Manager (SAM) to co-develop enterprise account strategies, lead technical sales engagements, and take end-to-end ownership of the technical sales lifecycle to accelerate the transition from pilot phase to enterprise-wide rollout.

• Value Quantification:
  Co-create proof-of-concept (PoC) frameworks and technical business cases that demonstrate measurable ROI, enabling the commercial team to expand adoption and close revenue opportunities.

• Voice of the Customer:
  Act as the primary feedback loop between customer field operations and internal Avery Dennison teams—including Product Line Management (PLM), R&D, and Innovation—to influence future product roadmaps.

• Ecosystem Orchestration & Deployment Quality:
  Build and maintain technical alignment across converter networks, chip vendors, and hardware integrators while working with cross-functional teams to ensure inlay placement, read-rate performance, and system integration meet stringent standards prior to deployment.

• Experience:
  
  5-8+ years of technical pre-sales, technical account management, or solution engineering experience, specifically driving complex RFID, IoT, sensor, or automated supply chain solutions.

• Technical Expertise:
  Deep subject matter expertise in UHF RFID, sensor technologies, ARC testing protocols, tag placement dynamics, and software/data platform integration.

• Consultative Sales Mindset:
  Demonstrated track record of working in a paired sales model (Commercial + Technical) with a proven ability to listen, educate, and articulate technical value to business stakeholders.

• Ecosystem & Retail Knowledge:
  Strong familiarity with large-scale retail supply chains, manufacturing processes, and enterprise ecosystems (Walmart/Sam's Club experience is strongly preferred).

• Solution Architecture:
  Proven ability to translate complex customer operational requirements into end-to-end technical solutions, including inlay design selection, placement guidelines, hardware/software requirements, and integration partners.

The salary range for this position is $129,225 - $192,976 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries…