Vp, Consumer Strategist

About the VP, Consumer Strategist

The VP, Consumer Strategist is a strategic, revenue focused role dedicated to growing and advancing Acxiom's presence inside Walmart’s brands and across the consumer brands that sell through Walmart's ecosystem. Based in Bentonville, this individual supports the Client Partner on the account, translating Walmart's business priorities and the needs of its supplier partners into Acxiom solution strategies that drive new revenue and deepen the relationship over time.

This role blends solution selling with account strategy. The Consumer Strategist supports the Client Partner by identifying where Acxiom's data, identity, and partner capabilities can solve real problems for Walmart and the consumer brands that depend on its ecosystem, then builds the business case, shapes the pitch, and helps advance opportunities toward closed revenue in partnership with the Client Partner.

Success in this role means being seen by Walmart and its brand partners as a trusted strategic resource, not just a vendor contact. This is a senior leadership role, but it is not a hands-off one. The role is an independent contributor that leans and depends strongly on partnership with the client leaders and other internal Acxiom teams. The Consumer Strategist is expected to get close to the details, building a real, working understanding of both Acxiom's and Walmart's data and technology ecosystems over time.

That depth is what allows this person to manage and influence the solution build alongside technical and delivery teams, not just hand off a deal and hope it gets built well.

Location:

Bentonville, Arkansas (on site at Walmart’s headquarters) Based in or willing to relocate to the Bentonville, Arkansas area, with the ability to work on site with the Walmart account team as needed. Primary Location City/State:
Customer Site - Bentonville, Arkansas Additional Locations (if applicable).

• Solution Selling: Support the Client Partner in identifying, shaping, and advancing revenue opportunities by matching Acxiom's data, identity, and partner capabilities to real business problems at Walmart and its consumer brand partners.
• Account Strategy: Contribute to the Client Partner's long term strategic roadmap for the Walmart account, prioritizing where Acxiom can create the most value and the strongest path to revenue.
• Client Relationship Building: Develop trusted, senior level relationships with Walmart and with the consumer brands that sell through its ecosystem, serving as a go to strategic resource rather than a transactional contact while reinforcing the Client Partner as the owner of the overall account relationship. This is the top priority of the role.
• Technical Depth and Hands On Solutioning: Build a genuine, working understanding of Acxiom's and Walmart's data and technology ecosystems, and use that understanding to collaborate directly with technical and delivery teams, manage the solution build, and influence how it comes together.
• Cross Functional
  
  Collaboration:
  
  Partner with Acxiom Client Partner, product, and delivery teams to shape proposals, pricing, and delivery models that can be executed with confidence.
• Commerce Strategy: Understand how retailers, marketplaces, and consumer brands use commerce signals, shopper behavior, and transaction data to drive growth across acquisition, retention, loyalty, and omnichannel engagement.
• Retail Media Expertise: Bring fluency in retail media networks, closed loop measurement, audience activation, supplier funded media, and the ways brands use retailer platforms to connect media investment to shopper outcomes.
• Data Monetization: Identify opportunities to turn first party data, identity assets, analytics, and partner data…