Digital Communications Associate

Description

Reporting to the Associate Director of Digital Annual Giving, the Digital Communications Associate supports Berea College’s digital stewardship and engagement efforts with a primary focus on email communications. This role is responsible for assisting with designing, building, and deploying a wide range of stewardship, fundraising, and project-based emails that strengthen donor relationships and support institutional goals. The Associate assists with preparing email content, layout, testing, and audience segmentation while ensuring accuracy, consistency, and alignment with Berea’s mission and brand standards.

Working closely with campus partners across the ACP division and beyond, the Digital Communications Associate helps deliver timely, personalized, and impactful digital communications that enhance the donor experience and extend Berea’s digital presence.

• Email Stewardship & Communications Support:
  Assist with design and deployment of stewardship and engagement emails including the monthly Stewardship Circle newsletter, endowed fund report emails, student craft emails, friend birthday emails, gift milestone acknowledgments, campaign emails, and other non-annual giving communications.
• Content Support:
  Use templates to develop visually engaging and mission-aligned email layouts, web pages, graphics, and content. Collaborate with supervisor and campus partners to ensure accuracy, clarity, and consistency of messaging.
• CRM & List Management:
  Assist with importing email recipient lists within the CRM, ensuring accurate segmentation, proper documentation, and adherence to data integrity and privacy standards.
• Campaign & Project Support:
  Assist with the execution of digital fundraising and engagement campaigns by supporting email production, scheduling, testing, and deployment timelines.
• Quality Control & Testing:
  Follow checklist to conduct thorough reviews and testing of emails prior to launch, including links, personalization fields, accessibility considerations, and mobile responsiveness.
• Performance Tracking Support:
  Pull basic email performance metrics such as opens, clicks, and engagement trends to support ongoing optimization and reporting efforts.
• Cross-Departmental
  
  Collaboration:
  
  Work with Annual Giving, Donor Experiences and Services, Alumni Relations, Student Craft, and other campus partners to gather content and support timely stewardship communications.
• Platform & Process Support:
  Follow established procedures for using email marketing platforms and CRM tools, and assist with maintaining organized documentation and workflows.
• Online Giving Support:
  Assist with the setup, testing, and maintenance of online donation forms and giving pages, particularly as they relate to email campaigns and stewardship communications. Ensure links, form functionality, design, and donor experience are accurate, user-friendly, and aligned with campaign goals.
• Data Stewardship & Security:
  Handle donor and constituent information responsibly, following institutional policies and best practices to protect data privacy and security.
• General Digital Communications Support:
  Provide assistance on additional email and digital communication projects as assigned to support broader fundraising, stewardship, and institutional initiatives. This includes providing guidance and support to Alumni Philanthropy in creating and improving their digital communications, ensuring messaging aligns with Berea’s mission, best practices, and audience engagement goals.

• Associates degree, required
• Bachelor’s Degree, preferred
• Degree in business, communication, or related field, preferred

• One to two years of related experience in digital communications, email marketing, or fundraising support.
• Experience with email marketing, CRM systems, Canva, Photoshop, or other design software.
• Ability to coordinate multi-platform marketing campaigns and manage details accurately across channels.

• Understanding of and commitment to Berea College’s mission, Great Commitments, and the role philanthropy plays in advancing the College’s purpose.
• Experience…