Manager, Product Marketing Management, Digital Platforms

Job Title

Digital Product Marketing Manager

Corporate Digital and Marketing Office (CDMO)

Hudson Yards, NYC

Director, Digital Platforms

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

This role is responsible for driving the adoption and evolution of our digital ecosystem. This role sits at the intersection of technical product development and brand experience execution.

Your mission is two fold:
First, you will "commercialize" our product features - translating complex builds into compelling value propositions that inspire brand adoption and drive DTC ROI. Second, you will act as a strategic partner for our brands, embedding yourself in their on-site UX needs and translating those needs into structured business cases for the development team, in close partnership with the Product Owner.

You are equally comfortable championing what has already been built as you are navigating ambiguity to define what should come next - including establishing new ways of working where none yet exist.

• Own the internal product marketing narrative for digital website enhancements. Create high-impact Feature Playbooks, newsletters, demos, and educational materials that articulate the business value of new capabilities - ensuring the right brands are aware of, and activated on, the features most relevant to their goals.
• Serve as the internal "product evangelist" - proactively advising brand stakeholders on which delivered features and capabilities are best suited to address their specific commercial challenges and brand objectives, rather than waiting for brands to come with fully formed requests.
• Approach go-to-market in an end-to-end manner, ensuring internal teams receive relevant, timely, and impactful communications that drive meaningful engagement.
• Help define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services.
• Partner with brand stakeholders to deeply understand CX needs, translating those needs into well-structured, data-backed business cases for the Product Owner. You are responsible for architecting the analytical case (e.g., A/B testing potential, scalability, conversion impact) that enables the Product team to move from "Maybe" to "Yes."
• Thrive in ambiguity. Where processes, frameworks, or ways of working do not yet exist, you will create and establish them - bringing structure to new territory while remaining flexible as the landscape evolves.
• Apply rigorous project management to coordinate simultaneous projects and work streams, managing documentation, timelines, and cross-functional alignment required to scale innovation at speed.
• Codify learnings from each engagement, crafting reusable templates and tools that can be adopted by brand teams or automated through AI solutions.
• Act as a hands-on power user of Salesforce Commerce Cloud (SFCC). You must be comfortable navigating Business Manager to educate teams on merchandising requirements.
• Build trust-based, influential partnerships with site stakeholders. You are a leader at heart who can navigate a complex matrix, building consensus between technical roadmaps and brand commercial priorities.

• College Degree
• 5+ years of experience in Digital Product Marketing, E-commerce Strategy, or Product Management. You have a proven track record of managing feature rollouts and driving adoption in a multi-brand environment.
• Hands‑on expertise…