AVP, Global Media Strategy & eCommerce Color Wow DMI

Job Title AVP
- Head of Global Digital & Media Strategy
- Color Wow DMI

Division: Professional Products Division

Location: Color Wow Offices - 195 Danbury Rd, Wilton, CT, Tentatively Mid - 2027 - L'Oreal NYO - 10 Hudson Yards, New York, NY

Reports To: General Manager (GM), Color WOW DMI

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies
  - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students
  - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women
  - Seamount, 2023
• Best Place to Work for Disability Inclusion
  - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

At L'Oreal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are.

We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.

The AVP, Head of Global Digital & Media Strategy directs and holds ultimate global accountability for Color WOW's end-to-end digital ecosystem, steering full-funnel media strategy, unified analytics, search optimization, lifecycle CRM, e-commerce content, and cutting-edge digital services innovation. Acting at the intersection of brand vision, digital transformation, and multi-market commercial execution, this executive leader partners cross-functionally across DMI, CDMO, and international zone leadership to build brand equity, accelerate consumer acquisition, maximize customer lifetime value, and drive sustainable global business growth.

• Education: Bachelor's degree in marketing, Digital Media, Business Administration, or related discipline.
• Years of
  
  Experience:
  
  10-12+ years of progressive leadership experience in digital marketing, full-funnel media strategy, e-commerce, or CDMO roles, preferably within beauty, luxury, or prestige consumer goods.
• Job Specific Experience/
  
  Skills:
  
  
  • Proven track record of directing, scaling, and governing a comprehensive global digital ecosystem (Paid/Owned/Earned Media, Performance Analytics, Lifecycle CRM, B2B/B2C E-Commerce).
  • In-depth expertise in Retail Media networks, digital shelf optimization, affiliate marketing, brand seeding, and community management platforms.
  • Demonstrated mastery of Global Engine Optimization (GEO) / SEO strategies, search content architecture, and multi-market master asset syndication (including US English-to-Spanish localization).
  • High-level executive leadership managing top-tier global agency partners, Mar Tech/AdTech vendors, and matrixed international market teams.
• Technical
  
  Skills:
  
  Proficiency with enterprise digital analytics suites, media buying/ad platforms, CRM platforms (e.g., Salesforce), e-commerce platforms, and MS Office Suite.
• Physical Requirements: Physical in-office presence required (up to 2 days per week required in the Color Wow…