Manager, Community Management, Valentino Beauty

Job Title: Manager, Brand Engagement and Community Management, Valentino Beauty US

Division: Luxe

Location: New York, NY (Hybrid - 10 Hudson Yards)

Reports To: AVP, Brand Engagement

Who We Are: For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 21 highly aspirational, multi-expert brands, including global icons such as Lancome, Yves Saint Laurent, Giorgio Armani, Youth to the People and Valentino.

At Valentino Beauty, we celebrate self-expression and individuality. Merging the couture heritage of the Maison Valentino with modern, inclusive digital storytelling, we create premium fragrances and makeup that inspire people to express their uniqueness.

We are looking for a proactive, hyper-organized, and culturally plugged-in Manager, Brand Engagement and Community Management to support our earned influencer and advocacy programs.

JOB SUMMARY: The Manager, Community Management, Valentino Beauty US is central to building brand love and advocacy  will ensure that creators, beauty enthusiasts, fragrance hobbyists, makers, and superfans experience Valentino Beauty in meaningful, authentic ways that drive ongoing mentions, organic buzz, and cultural relevance.

In this role, you will manage seeding programs, coordinate product mailers, engage with communities across social platforms, test new advocacy tools, and help bring to life a best-in-class organic influencer ecosystem for a global luxury beauty and fragrance brand. This is the perfect role for a digital native passionate about digital culture, social trends, and fragrance, who is eager to grow into a premier influencer or community strategist.

• Support the development and execution of PR
• Demonstrated success managing PR and social media campaigns for consumer-facing brands, ideally within the beauty or luxury sector
• Strong knowledge of the PR and influencer ecosystem relevant to the beauty industry
• Manage ongoing creator, editor, and industry outreach, product gifting, and follow-ups to cultivate authentic relationships.
• Track and surface standout content, community moments, and earned buzz.
• Support the development of brand influencer and editor events

• Provide end-to-end organizational support for brand events, local press days, influencer trips, and experiential consumer pop-ups.
• Manage event RSVP lists, guest coordination, and local outreach logistics for VIP attendees, press, and creators.
• Oversee local vendor coordination and bookings, including venue scouting, talent glam schedules, catering, production, and travel logistics.
• Support onsite execution at events, serving as the hands‑on brand ambassador to manage logistics, troubleshoot vendor needs, and facilitate creator content capture.
• Track and compile post‑event coverage, compiling comprehensive recap reports measuring the event's local social and editorial impact.

• Test and report on new advocacy platforms, micro‑influencer marketplaces, sampling platforms, affiliate communities, and internal beta tools.
• Stay on top of emerging creator trends, content formats, and social behaviors.
• Provide recommendations for how the brand can tap into new channels and formats (e.g., Tik Tok Shop, Substack, Whatsapp Groups etc).

• Track earned content, sentiment, reach, SOI, and engagement across advocacy touchpoints.
• Assist in building weekly and monthly recaps with insights and standout community moments.
• Work with agencies to maintain and organize all creator data, contact lists, and dashboards.
• Develop monthly social listening reports on brand sentiment and top posts.
• Develop post launch social listening reports to share with wider business partners.
• Support…