Rentals and Events Manager; U Lawrence Hall of Science

Position Summary

Reporting to the Facilities Manager, the Rentals & Events Sales Manager is responsible for developing, launching, and managing a comprehensive facility rentals and events revenue program for the Lawrence Hall of Science. This advanced professional role independently develops and implements sales strategies, establishes pricing models, negotiates complex agreements, and drives significant revenue targets while ensuring alignment with operational capacity, safety standards, and UC Berkeley policies.

• Develop and execute a comprehensive sales strategy to establish and grow the Hall’s rentals and events business line.
• Conduct market analysis and competitive benchmarking to inform pricing structures and service packages.
• Establish annual revenue targets and multi‑year growth projections.
• Manage the full sales lifecycle: prospecting, qualification, proposal development, negotiation, contract execution, and post‑event follow‑up.
• Build and maintain a robust sales pipeline and forecasting system.
• Identify and cultivate corporate, nonprofit, community, and private clients.
• Develop strategic partnerships to generate repeat and referral business.
• Negotiate contracts within delegated authority, ensuring compliance with UC policies and risk management requirements.
• Develop and manage approved vendor relationships.
• Resolve complex client issues requiring sound judgment and discretion.
• Design and implement policies, procedures, contracts, pricing models, and service standards for a newly established rentals program.
• Partner with Facilities to determine space capacity, infrastructure limitations, custodial and security needs, and operational guidelines.
• Collaborate with Marketing to develop promotional materials and outreach strategies.
• Implement systems for scheduling, CRM tracking, invoicing coordination, and performance reporting.
• Meet or exceed established annual revenue targets and develop an annual budget in collaboration with Facilities Manager.
• Track revenue performance, analyze trends, and adjust sales strategy accordingly.
• Provide regular financial forecasts and performance reports.
• Serve as primary client and vendor contact through planning and execution phases.
• Coordinate closely with Facilities staff to ensure event logistics align with safety, custodial, and operational requirements.
• Balance revenue generation with preservation of facility assets and mission‑driven programming.
• Provide functional direction to the Assistant Rentals Associate.

• Advanced knowledge of sales and marketing principles and techniques.
• Advanced skills in designing and implementing creative promotional and advertising strategies.
• Advanced written, visual, interpersonal communication and political acumen skills.
• Advanced analytical and research skills.
• Demonstrated success in meeting significant revenue targets.
• Skill in mentoring less experienced staff.
• Advanced knowledge of applicable campus policies or ability to learn state and federal laws pertaining to marketing and advertising.
• Experience negotiating complex contracts.
• Advanced knowledge of consultative sales practices and pipeline management.
• Strong financial forecasting and analytical skills.
• Excellent communication and stakeholder management abilities.
• Demonstrated professional sales experience, preferably in venue, hospitality, or event‑based environments.
• Experience launching or scaling a revenue‑generating program.
• Bachelor’s degree in a related area and/or equivalent experience/training.

• Experience in higher education, museums, or public institutions.
• Exposure to event planning.

The budgeted annual salary range for this position is $ – $. This exempt, monthly‑paid, 1‑year full‑time (40 hours/week) contract position is eligible for UC benefits.

• This recruitment has one opening.
• This position will be governed by the terms and conditions in the agreement for the Communications, Marketing, and Sales Professionals, represented by the UAW.
• This is not a visa opportunity and does not include sponsorship of a new consular H‑1B visa petition.
• This position is not eligible for remote work.