Rentals and Events Manager; U Lawrence Hall of Science

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The Lawrence Hall of Science is UC Berkeley's public science center. Our mission is to inspire and engage through science discovery and learning in ways that advance equity and opportunity. We do this by working with audiences that include learners, educators and partners. Research underlies everything we do, and we design all of our programs and products to have high impact beyond the walls of the Lawrence.

Since we were founded in 1968, The Lawrence has been at the forefront of science, technology, engineering and math (STEM) learning. The Lawrence is unique among science centers as it is a Learning Lab. We design, develop and study a wide array of science, technology, engineering and mathematics learning programs and products for youth, families and adults from diverse backgrounds in our specialized facilities and through our community partnerships.

Our spaces and partnerships offer unique opportunities for public engagement and learning, curriculum and instructional materials design, professional learning, and research on learning, instruction, and pathways toward STEM careers. We disseminate and scale up our effective and innovative learning programs and materials in ways that broaden participation in STEM and have local, national, and global impact.

Reporting to the Facilities Manager, the Rentals & Events Sales Manager is responsible for developing, launching, and managing a comprehensive facility rentals and events revenue program for the Lawrence Hall of Science. Operating at an advanced professional level, this position independently develops and implements sales strategies, establishes pricing models, negotiates complex agreements, and is accountable for achieving significant revenue targets. The incumbent exercises substantial judgment in market positioning, contract negotiation, revenue forecasting, and business development, while ensuring alignment with operational capacity, safety standards, and UC Berkeley policies.

This role combines entrepreneurial program development, advanced consultative sales expertise, client relations, and close coordination with Facilities to ensure operational feasibility and risk mitigation.

• Develop and execute a comprehensive sales strategy to establish and grow the Hall's rentals and events business line.
• Conduct market analysis and competitive benchmarking to inform pricing structures and service packages.
• Establish annual revenue targets and multi‑year growth projections.
• Independently manage the full sales lifecycle: prospecting, qualification, proposal development, negotiation, contract execution, and post‑event follow‑up.
• Build and maintain a robust sales pipeline and forecasting system.