Associate Director, Gameday Entertainment - Women's Basketball; Intercollegiate Athletic

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The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

The Associate Director, Gameday Entertainment – Women's Basketball supports the transformation of Cal athletic events into high-quality entertainment experiences that drive fan engagement and brand loyalty. Under the direction of leadership, this position assists with the execution of the in‑venue show, helping to coordinate live production elements such as scripting, music, and video board content. The Associate Director, Gameday Entertainment – Women's Basketball takes direction on “show calling” duties and helps implement integrated sponsorship activations and halftime segments.

The goal of this position is to help maintain an energetic game atmosphere that aligns with the department's marketing and recruitment strategies. Additionally, the Associate Director, Gameday Entertainment – Women's Basketball assists in coordinating and facilitating team‑specific community events, and supervising and training a student workforce to ensure gameday operations are professional and consistent with Cal brand standards.

The First Review Date for this job is:
June 19, 2026. For full consideration, please apply on or before the first review date.

• Assists with the technical execution of home athletic events.
• This includes drafting basic show scripts, coordinating music and video board cues, and supporting the “show caller” in the control room to ensure a smooth fan experience.
• Assists with the creation of Theme Nights for home games and how they are brought to life.

• Takes direction on the placement of marketing campaigns and sponsorship activations within the live show.
• Helps execute on‑court/on‑field promotions and ensures commercial partner requirements are met during the event.
• Assists with creating a plan for gameday promotions and giveaways to students and fans.

• Provides daily guidance and supervision to the student intern workforce.
• Assists in delivering the gameday training program and mentors student staff on basic live production and technical skills.

• Assists with leader on new revenue streams and opportunities that can be brought to life on gamedays and other tent pole events.
• Assists in coordinating and facilitating team specific community events.

• Collaborates with Facilities, Operations, and Spirit squads to assist with event logistics.
• Serves as a point…