Director of Graphic Design and Photography

Position Summary

The Director of Graphic Design and Photography plays a pivotal role in shaping the program's image and fostering engagement through innovative content creation, particularly focused on recruiting and social media initiatives. The position oversees graphic design, smartphone videography, photography, and strategic collaboration with the women's basketball Director of Creative Video and the Cal Athletics Marketing & Creative Departments. The Director of Creative Content is directly in charge of curating a captivating visual identity for the team, extending from social media and marketing efforts to recruitment endeavors.

• 35% — Oversee visual aspects for recruiting prospective student-athletes. Create captivating graphics tailored for recruiting purposes, showcasing the achievements, values, and opportunities of Cal Women’s Basketball. Direct dynamic photoshoots, producing compelling visuals that elevate recruitment efforts for unofficial and official visits. Ensure creative aspects are compliant with NCAA rules and regulations in conjunction with our coaching staff and Intercollegiate Athletics Compliance Recruitment & Eligibility Coordinator.
• 30% — In collaboration with Director of Creative Video, oversee the creative and visual design of the women's basketball program in collaboration with Cal Athletics Departments, including but not limited to Marketing, Creative, Communications, Ticketing, etc. Plan and create intercollegiate athletics specific visual solutions to communications problems in support of the operational and strategic aspects of the Women’s Basketball program. Find the most effective way to get intercollegiate athletics messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques.
  
  Take photos of the team during photo shoots, practices, and games.
• 25% — In conjunction with Cal Athletics Marketing, Creative, Communications, and digital teams, develop and coordinate social media efforts for Women's Basketball team. Deliver compelling stories and content that maximize reach, engagement, and impact for the Women’s Basketball brand on a local and global scale. Coordinate content and the maintenance of Women’s Basketball social media accounts (i.e., community management, promotional sweepstakes, analytics) with the goal of growing and engaging our social media community.
• 5% — Analyze and implement new or revised standard operating procedures and guidelines for area of responsibility. Ensure all materials adhere to brand identity and guidelines of Cal Athletics. Maintain consistent style, themes, and marketing strategies for all Women’s Basketball creative content.
• 5% — Other duties as assigned, including professional development.

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Lightroom, and Premiere Pro.
• Strong understanding of graphic design principles, typography, color theory, branding, and visual storytelling.
• Knowledge of digital photography techniques, lighting, composition, and photo editing workflows.
• Ability to capture high‑quality photo and video content for marketing, branding, social media, and event coverage.
• Experience managing projects from concept development through final production while meeting deadlines.
• Strong organizational skills with the ability to prioritize multiple projects in a fast‑paced environment.
• Knowledge of social media content creation and platform‑specific visual best practices.
• Ability to maintain brand consistency across print, digital, web, and multimedia materials.
• Experience preparing files for print production and digital publishing.
• Strong attention to detail, creativity, and problem‑solving skills.
• Knowledge of current design trends, photography styles, and emerging creative technologies.
• Ability to work independently while exercising sound judgment and initiative.
• Strong written and verbal communication skills.
• Ability to adapt quickly to changing priorities and creative direction.
• Experience with motion graphics, video editing, and multimedia storytelling preferred.
• Knowledge of camera…