Director, Creative Video - Football , Intercollegiate Athletics

Director, Creative Video
- Football (6406C), Intercollegiate Athletics

The Director, Creative Video
- Football is a key member of the Athletics Department’s Strawberry Canyon Studios. They will lead the conceptualization and execution of high-impact visual assets that elevate Cal Football’s brand in the marketplace, define the Cal identity across various sports, and amplify Cal’s brand narrative consistent with the external strategy that overlays the unit. This position captures the energy of live sporting events, produces access-driven content, and develops personalized digital content tailored for recruiting and retention of student-athletes and staff and to promote external revenue generation.

• Content Conceptualization & Strategic Pitching – working independently and proactively to pitch high-level storytelling concepts to Cal Athletics leadership; developing content calendars that align with specific recruiting cycles, retention goals, and revenue‑generation windows.
• Multimedia Production & High-Impact Execution – leading the end-to-end execution of visual assets including photography, graphics, and visual design; capturing the energy of live events and producing behind‑the‑scenes features that define the Cal brand identity for social platforms and in‑venue video boards.
• Recruitment & Retention Content Specialized Delivery – developing personalized digital content and templates tailored to attract elite recruits, brands, and enhance the student‑athlete experience; ensuring a consistent brand narrative that aids in both player acquisition and internal program loyalty.
• Revenue Generation – developing AI‑generated personalized digital content that aligns with brand standards and templates tailored to attract elite brands and elevate the Cal Athletics brand; ensuring a consistent brand narrative that aids in both traditional and new revenue streams and building fan loyalty.
• Technological Innovation & AI Integration – leveraging emerging technologies such as Generative AI and advanced editing tools to achieve speed and scale in content production; maintaining University brand guidelines while modernizing the studio’s workflow for faster digital turnaround.
• Budgeting & Strategy – managing content creation budgets, tracking expenses, and evaluating content effectiveness via feedback and data to improve future work.
• Quality Control & Post-Campaign Analysis – governing the post‑design review process by analyzing feedback and performance; implementing continuous improvements to maintain Power 4 conference excellence.

• Advanced knowledge of and/or ability to learn about program activity and best practices.
• Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listener.
• Excellent verbal and written communication skills in the English language.
• Proficiency in the use of computer applications relevant to job duties.
• Technical expertise in capturing high‑speed sports action and producing content specifically formatted for stadium video boards and social platforms.
• Ability to interpret digital performance metrics (engagement, reach, conversion) to refine content strategy and prove ROI for revenue generation.
• Ability to pitch "big picture" concepts to executive leadership and translate them into a cohesive brand narrative.
• Skills in recruiting, training, and mentoring a large student/intern workforce while maintaining quality control.
• Experience managing production budgets and navigating tight, deadline‑driven schedules common in collegiate athletics.
• Ability to work independently while remaining aligned with internal teams.
• A solution‑oriented mindset capable of integrating emerging technologies into traditional brand guidelines without compromising quality.
• Mastery of the Adobe Creative Cloud and cinematic camera operation.
• Deep understanding of AI tools for automated workflows, asset scaling, and creative brainstorming and visualization.
• Strong skills in coaching and mentoring lower‑level staff.
• Time and project management skills to effectively establish priorities and meet competing deadlines both for themselves and the team.
• Interpersonal communications…