Director, Creative Video - Football , Intercollegiate Athletics

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

The Director, Creative Video – Football is a key member of the Athletics Department’s Strawberry Canyon Studios. They will lead the conceptualization and execution of high-impact visual assets that elevate Cal Football’s brand in the marketplace, define the Cal identity across various sports, and amplify Cal’s brand narrative consistent with the external strategy that overlays the unit. This position captures the energy of live sporting events, produces access-driven content, and develops personalized digital content tailored for recruiting and retention of student‑athletes and staff and to promote external revenue generation.

The Director, Creative Video – Football requires a fast-paced, solution-oriented mindset to achieve brand storytelling that resonates across all of Cal Athletics digital platforms, marketing, and in-venue video boards. This role works independently and proactively to pitch high-level storytelling concepts with leadership and is responsible for bespoke execution on tight timelines. The position is innovative in its approach and leverages emerging technologies like AI to achieve speed and scale while also maintaining brand guidelines.

This role is responsible for managing a team of full-time staff and recruiting, building, and supervising a consistent workforce of students and interns to scale digital content creation across the department, while creating a comprehensive digital content creation program for student staff and mentoring them in the execution of professional-level storytelling to ensure a consistent brand story across Athletics.

The First Review Date for this job is:
June 26, 2026. For full consideration, please apply on or before the first review date.

Content Conceptualization & Strategic Pitching

• Working independently and proactively to pitch high-level storytelling concepts to Cal Athletics leadership.
• This includes developing content calendars that align with specific recruiting cycles, retention goals, and revenue-generation windows.

Multimedia Production & High-Impact Execution

• Leading the end-to-end execution of visual assets, including photography, graphics, and visual design.
• Capturing the “energy” of live events and producing behind-the-scenes features that define the Cal brand identity for social platforms and in-venue video boards.

Recruitment & Retention Content Specialized Delivery

• Developing personalized digital content and templates specifically tailored to attract elite recruits, brands and enhance the student‑athlete experience.
• This ensures a consistent brand narrative that aids in both player acquisition and internal program loyalty.

Revenue Generation

• Developing AI-generated personalized digital content that aligns to brand standards and templates specifically tailored to attract elite brands and elevate the Cal Athletics brand.
• This ensures a consistent brand narrative that aids in both traditional and new revenue streams and building fan loyalty.

Technological Innovation & AI Integration

• Leveraging emerging technologies, such as Generative AI and advanced editing tools, to achieve speed and scale in content production.
• Maintaining University brand guidelines while modernizing the studio's workflow for faster digital turnaround.

Budgeting & Strategy

• Manage content creation budgets, track expenses, and evaluate the content effectiveness via feedback and data to improve future work.

Quality Control & Post-Campaign Analysis

• Govern the post design review process by analyzing feedback and performance; implement continuous improvements to maintain Power 4 conference excellence.

• Advanced knowledge of and/or ability to learn about program activity and best practices.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Excellent…