Director, Creative Video , Intercollegiate Athletics

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff. As a world‑leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice.

Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity‑focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

Acts as the primary creative architect for Cal Athletics’ visual identity, translating complex brand narratives into high‑impact digital assets. Exercises wide latitude in determining the technical approach for live event capture, behind‑the‑scenes features, and bespoke recruiting content. Leads the integration of emerging technologies, such as AI‑driven workflows, to optimize production speed and scalability. Provides strategic oversight and mentorship for a large student workforce, establishing the pedagogical framework for a department‑wide digital content program.

This role operates with significant independence, pitching original storytelling concepts directly to leadership and resolving unique production challenges in high‑pressure, live‑action environments.

• Content Conceptualization & Strategic Pitching
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  Working independently and proactively to pitch high‑level storytelling concepts to Cal Athletics leadership, including developing content calendars that align with recruiting cycles, retention goals, and revenue‑generation windows.
• Multimedia Production & High‑Impact Execution
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  Leading the end‑to‑end execution of visual assets, including cinematic video, photography, motion graphics, and visual design, capturing the energy of live events and producing behind‑the‑scenes features that define the Cal brand identity for social platforms and in‑venue videoboards.
• Recruitment & Retention Content Specialized Delivery
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  Developing AI‑generated personalized digital content and templates specifically tailored to attract elite recruits and enhance the student‑athlete experience, ensuring a consistent brand narrative that aids in both player acquisition and internal program loyalty.
• Revenue Generation
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  Developing AI‑generated personalized digital content and templates specifically tailored to attract elite brands and elevate the Cal Athletics brand, ensuring a consistent brand narrative that supports traditional and new revenue streams and builds fan loyalty.
• Technological Innovation & AI Integration
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  Leveraging emerging technologies, such as generative AI and advanced editing tools, to achieve speed and scale in content production while maintaining University brand guidelines and modernizing the studio’s workflow for faster digital turnaround.
• Budgeting & Strategy
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  Managing content creation budgets, tracking expenses, and evaluating content effectiveness via feedback and data to improve future work.
• Quality Control & Post‑Campaign Analysis
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  Governing the post‑design review process by analyzing feedback and performance, implementing continuous improvements to maintain Power 4 conference excellence.

• Advanced knowledge of program activity and best practices.
• Demonstrated problem‑solving skills.
• Ability to multi‑task.
• Ability to work with frequent interruptions.
• Strong active listening skills.
• Excellent verbal communication skills in English.
• Excellent written communication skills in English.
• Proficiency in the use…