Director, Motion Graphics & Design , Intercollegiate Athletics

Departmental Overview

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Acts as the primary creative architect for Cal Athletics' visual identity, translating complex brand narratives into high-impact digital assets. Exercises wide latitude in determining the technical approach for live event capture, behind-the-scenes features, and bespoke recruiting content. Leads the integration of emerging technologies, such as AI-driven workflows, to optimize production speed and scalability. Provides strategic oversight and mentorship for a large student workforce, establishing the pedagogical framework for a department‑wide digital content program.

This role operates with significant independence, pitching original storytelling concepts directly to leadership and resolving unique production challenges in high‑pressure, live‑action environments.

The First Review Date for this job is:
April 29, 2026

Working independently and proactively to pitch high‑level storytelling concepts to Cal Athletics leadership. This includes developing content calendars that align with specific recruiting cycles, retention goals, and revenue‑generation windows.

Leading the end‑to‑end execution of visual assets, including cinematic video, photography, motion graphics, and visual design. This involves capturing the "energy" of live events and producing behind‑the‑scenes features that define the Cal brand identity for social platforms and in‑venue video boards.

Developing AI generated personalized digital content and templates specifically tailored to attract elite recruits and enhance the student‑athlete experience. This ensures a consistent brand narrative that aids in both player acquisition and internal program loyalty.

Developing AI generated personalized digital content and templates specifically tailored to attract elite brands and elevate the Cal Athletics brand. This ensures a consistent brand narrative that aids in both traditional and new revenue streams and building fan loyalty.

Leveraging emerging technologies, such as Generative AI and advanced editing tools, to achieve speed and scale in content production. This responsibility focuses on maintaining University brand guidelines while modernizing the studio's workflow for faster digital turnaround.

Manage content creation budgets, track expenses, and evaluate the content effectiveness via feedback and data to improve future work.

Govern the post‑design review process by analyzing feedback and performance; implement continuous improvements to maintain Power 4…