Director of Strategic Partnerships & Marketing, Master's Programs , Department of Chemical

Director of Strategic Partnerships & Marketing, Master's Programs (5214C), Department of Chemical & About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Find out more about how you can grow your career at UC Berkeley.

Departmental Overview

The Department of Chemical and Biomolecular Engineering (CBE) at the University of California, Berkeley offers two innovative professional master's degree programs: the Product Development Program (PDP) and the Master of Bioprocess Engineering (MBPE).

The PDP, established in 2006, prepares chemical engineering professionals to transform innovations into commercially successful products across industries like biotechnology, consumer products, and alternative energy. Graduates complete a 9-month program featuring extensive coursework and team-based field projects, with over 400 alumni employed by leading companies such as Apple, Intel, and Gilead Sciences.

The MBPE addresses the growing demand for bioprocessing expertise by bridging academic knowledge with practical industry skills. Designed for students interested in biotechnology, pharmaceuticals, and sustainable chemical production, the program provides hands-on training through industry internships and partnerships with biotechnology companies and the Advanced Biofuels Processing Demonstration Unit.

Both programs reflect UC Berkeley's commitment to providing cutting-edge, industry-aligned graduate education that prepares students to excel in complex, evolving technological landscapes.

Position Summary

Director of Strategic Partnerships & Marketing, Master's Programs aims to drive enrollment growth and financial sustainability for the Product Development Program (PDP) and Master of Bioprocess Engineering Program (MBPE) by spearheading innovative partnerships, executing data-driven marketing strategies, cultivating alumni relationships, and implementing strategic initiatives to attract diverse top talent.

Application Review Date

The First Review Date for this job is: 02/26/2026.

Responsibilities

Strategic Planning & Enrollment Growth:

• Conduct competitive analyses and market research to uncover opportunities that will support informed decision-making by analyzing key competitors, industry trends, and job market demands, surveying students and alumni, interviewing industry professionals and potential employers, and creating a SWOT analysis for each program.
• Develop and execute strategic plans to enhance each program's offerings, increase enrollment, and diversify the student body through program reviews, curriculum updates, industry partnerships, and targeted recruitment.
• Develop and implement SMART objectives and KPIs for enrollment, fundraising, and revenue, including program-specific targets and growth goals. Create a dashboard with a regular reporting schedule to effectively demonstrate performance and ROI to key stakeholders.

• Build a strong pipeline of prospective students and donors by building relationships with educational institutions, industry leaders, and relevant organizations through networking, outreach, and events.
• Develop and implement innovative, high-impact initiatives for program growth and revenue diversification. Focus on creating strategic partnerships to deliver offerings such as industry-aligned certificate programs, executive education, exchange programs, research projects, case-study competitions, and field trips.
• Create collaborative agreements with key institutions to create seamless pathways for underrepresented minority students into our programs by designing targeted articulation agreements, simplified admissions processes, and dedicated scholarship opportunities to support their educational advancement.
• Assist in the creation and…