Assistant Athletic Director, Digital Ecosystems Intercollegiate Athletics; U

Assistant Athletic Director, Digital Ecosystems for Intercollegiate Athletics (6566U) #85493

University of California, Berkeley

This position provides the overarching strategic vision and leadership for Cal Athletics' digital brand revenue generation. You are responsible for aligning digital innovation with department-wide goals, ensuring that data-driven storytelling effectively translates into increased ticket sales, philanthropic donations, and a premier national reputation. By bridging the gap between high-level institutional objectives and digital execution, this leader ensures the department remains a frontrunner in the evolving collegiate sports landscape.

At the core of this position is integrating the "digital fan and athlete journey" into the broader commercial and competitive strategy. You will oversee the health and growth of the entire digital ecosystem, including web, mobile, social, and AI initiatives, to attract elite recruits and premier corporate partners. You serve as the primary architect for internal collaboration, breaking down silos between marketing, communications, development, and athletic teams to create a unified, high-impact brand voice across all platforms.

Beyond strategy, this leader is responsible for the resource management and professional development required to scale a modern digital operation. They secure the necessary infrastructure and budgets to support a consistent brand story across all numerous sports programs while overseeing the department’s commitment to mentorship. By empowering their team to build a professional-grade student and intern workforce, the supervisor ensures Cal Athletics remains a premier training ground for the next generation of sports industry leaders.

Team Management & Talent Development:

• Supervise the Digital Ecosystem team and manage the recruitment, training, and performance of a large workforce of student interns and freelancers.
• Develop and implement a comprehensive "Digital Ecosystem Program" to mentor staff and student staff, ensuring they execute professional-level storytelling that meets brand standards.

Strategic Vision & Brand Alignment:

• Define the long-term roadmap for Cal’s digital ecosystem and brand identity, ensuring all storytelling and platform integrations align with the Cal’s mission and national competitive goals.
• Direct the high-level strategy for maximizing ROI across ticketing, development (donations), and corporate sponsor ships, using data-driven insights to hit departmental financial targets.

External Leadership & Internal Integration:

• Lead the seamless collaboration between internal teams to break down departmental silos and ensure a unified "digital fan/athlete journey" across numerous sports.

External Partnerships & Reputational Management:

• Manage executive-level relationships with premier brands, digital vendors, and key influencer networks to expand Cal’s national footprint, attract elite student-athlete recruits, and generate revenue.
• Guide the department’s adoption of future technologies, including AI integration and advanced data analytics, to maintain a cutting‑edge advantage in the collegiate landscape.

Budget:

• Plan and lead the overall digital ecosystem budget.

• Deep understanding of how to align digital narratives with institutional goals for revenue, student‑athlete recruitment, and national reputation.
• Strong background in managing staff members in a team environment, promoting an established vision, direction, and goals.
• Mastery of how websites, mobile apps, social media, and emerging technologies (like AI) integrate to create a seamless "fan journey".
• Knowledge of modern sports business models, including digital advertising, corporate sponsorship activation, ticket sales funnels, and donor stewardship.
• Expertise in leveraging CRM systems, marketing automation, and data visualization to drive executive-level decision-making.
• The ability to articulate a compelling vision for the future of the brand and inspire cross‑functional teams to achieve high-impact goals.
• Exceptional verbal and written skills for presenting strategy to University leadership, donors, and major…