Director, Technical Production; U

Responsibilities

As the technical authority for live athletic productions, you will be the lead control room producer and crew manager at California Memorial Stadium for Cal Football, be responsible for content creation and management, and be the technical show caller for Cal Football. You will also advise and help grow studio operations, broadcast, podcast, and content creation with your technical background.

This role orchestrates the strategic integration of complex scripting, control room operations, and real‑time show calling within high‑stakes, unscripted environments. You will navigate these high‑pressure settings with split‑second analysis to resolve unprecedented broadcast and venue issues, ensuring a flawless entertainment experience.

By formulating a comprehensive fan‑experience strategy, you will align multi‑departmental goals including marketing, sponsorship, and broadcast production into a powerful emotional narrative that elevates the brand. Additionally, you will architect a professional‑grade training ecosystem, scaling and mentoring a student workforce to execute elite, Power 4‑caliber productions with precision and excellence.

Show Direction & Executive Production:

• Serve as the technical show caller and be responsible for content creation and management for all home Cal Football games; orchestrate end‑to‑end production of video board, technical control room oversight, video board integration, and musical atmosphere to ensure a professional‑grade fan experience while ensuring it meets the standards of a premier entertainment event.

Strategic Brand & Revenue Integration
:

• Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high‑energy entertainment segments that drive partner ROI and department revenue.

Talent Recruitment & Mentorship:

• Mobilize and supervise a scalable workforce of students and interns; architect a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.

Cross‑Functional

Collaboration:

• Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event framework.

Innovation & Experience Design:

• Spearhead the evolution of gameday traditions by integrating emerging technology (motion graphics, lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.

Budgeting & Strategy:

• Manage gameday entertainment budgets, track expenses, and evaluate the fan engagement via feedback and data to improve future events.

Quality Control & Post‑Event Analysis:

• Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.

• Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.
• Deep knowledge of professional broadcast hardware and show‑flow software.
• Ability to create dynamic and compelling motion graphics for the video board.
• Skill in drafting minute‑by‑minute Rundowns of Show (ROS) that integrate technical cues with entertainment segments.
• Proficiency in integrating modern fan‑engagement tools like synchronized LED lighting, mobile app triggers, and AI‑driven content.
• Ability to translate corporate partner KPIs into organic, high‑energy in‑venue "moments" that drive ROI without losing the crowd.
• Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.
• Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the Cal identity.
• Knowledge of navigating Name, Image, and Likeness (NIL) regulations to highlight student‑athletes within the live show flow.
• Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listener.
• Strong skills in coaching and mentoring lower‑level staff.
• Time and project management skills to effectively establish…