Associate Director, Technical Production; U

Associate Director, Technical Production (5174U) – UC Berkeley

First Review Date:
April 28, 2026.

• Lead control room production for Cal Basketball events at Haas Pavilion; serve as technical show caller and manage content creation & management for all home games.
• Oversee end‑to‑end video board production, control room operations, and musical atmosphere to deliver a professional‑grade fan experience.
• Coordinate with marketing, sponsorship, NIL initiatives, and other departments to embed commercial content organically into the live show flow.
• Mentor a scalable student and intern workforce; design and implement a training program for live production and storytelling.
• Collaborate with Facilities, Operations, Marketing, and Spirit squads to synchronize logistics and ensure seamless event execution.
• Drive innovation by integrating emerging technology (motion graphics, lighting, mobile apps, AI, data‑driven fan feedback) to modernize the event experience.
• Manage gameday entertainment budgets, track expenses, and use data to refine future events.
• Analyze fan sentiment and production performance post‑event; implement continuous improvements.

• Expertise in directing live, multi‑camera broadcasts with audio, video, lighting, and on‑field talent.
• Deep knowledge of professional broadcast hardware and show‑flow software.
• Ability to create dynamic motion graphics for the video board.
• Strong skill in drafting minute‑by‑minute rundown of show (ROS) integrating technical cues and entertainment segments.
• Proficiency in modern fan‑engagement tools such as LED lighting, mobile app triggers, and AI‑driven content.
• Experience translating corporate partner KPIs into in‑venue moments while maintaining crowd engagement.
• Data‑analysis skills to engineer emotional arcs that increase loyalty and revenue.
• Solid brand storytelling knowledge to reinforce Cal identity across all media.
• Familiarity with NIL regulations and ability to integrate student‑athletes into the show flow.
• Strong problem‑solving, multitasking, and effective listening skills.
• Coaching and mentorship experience with lower‑level staff.
• Project and time‑management skills to meet competing deadlines.
• Excellent interpersonal and communication skills.
• Fiscal responsibility and ability to manage the gameday entertainment budget.
• Experience recruiting, supervising, and scheduling students/interns for simultaneous events.
• Knowledge of NCAA and conference production standards; up‑to‑date on Atlantic Coast Conference and NCAA rules.
• Advanced program activity knowledge and best practices.
• Proficiency with relevant computer applications.

Base salary range: $65,000 – $95,000 per year.

• Full‑time (40 hours per week), exempt monthly‑paid position.
• Eligible for UC benefits.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.