Director, Gameday Entertainment - Men's Basketball; Intercollegiate Athletics

Director, Gameday Entertainment - Men's Basketball (6403C) Intercollegiate Athletics 86762

The Director, Gameday Entertainment Men's Basketball exists to orchestrate and elevate Cal athletic events into premier entertainment experiences, rivaling professional and NCAA Power 4 Conference standards, driving deep fan loyalty and measurable revenue growth. This position serves as the primary architect and show caller for the in‑venue experience, reimagining gameday as a high‑stakes, full‑scale production. The Director leads the end‑to‑end execution of live shows from complex scripting and game presentation direction to halftime spectacles and integrated sponsorship activations, mobilizing the crowd through data‑driven atmosphere strategies, using video, music, and storytelling to enhance Cal's national reputation.

By aligning internal marketing, production, and athletic units, this position creates a seamless emotional arc that attracts elite recruits, sponsors, and brands. The Director also collaborates extensively with internal units to seamlessly integrate all production logistics, sponsorship activations, marketing campaigns, theme games, and storytelling within the live entertainment show flow. All responsibilities include recruiting, building, and supervising a consistent workforce of students and interns to scale gameday entertainment support across the events and creating a comprehensive gameday entertainment training program for student staff, mentoring them in the execution of professional‑level storytelling, ensuring every show reflects the excellence of the Cal brand.

• Serve as the "show caller" and lead architect for all home athletic events; orchestrate end‑to‑end production, including detailed scripting, game presentation oversight, video board integration, and musical atmosphere to ensure a professional‑grade fan experience while meeting premier entertainment event standards.
• Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high‑energy entertainment segments that drive partner ROI and department revenue.
• Mobilize and supervise a scalable workforce of students and interns; architect a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.
• Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event framework.
• Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.
• Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.
• Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.

• Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.
• Deep knowledge of professional broadcast hardware and show‑flow software.
• Skill in drafting minute‑by‑minute Rundowns of Show (ROS) that integrate technical cues with entertainment segments.
• Proficiency in integrating modern fan‑engagement tools like synchronized LED lighting, mobile app triggers, and AI‑driven content.
• Ability to translate corporate partner KPIs into organic, high‑energy in‑venue "moments" that drive ROI without losing the crowd.
• Skill in analyzing fan sentiment and attendance data to engineer "emotional arcs" that increase loyalty and revenue.
• Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the "Cal" identity.
• Knowledge of navigating Name, Image, and Likness (NIL) regulations to highlight student‑athletes within the live show flow.
• Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listener.
• Strong skills in coaching and mentoring lower…