Director, Gameday Entertainment - Men's Basketball; Intercollegiate Athletics

Director, Gameday Entertainment - Men's Basketball

The Director, Gameday Entertainment Men’s Basketball is responsible for orchestrating and elevating Cal athletic events into premier entertainment experiences, rivaling professional and NCAA Power 4 Conference standards. The role serves as the primary architect and show caller for the in‑venue experience, managing end‑to‑end execution of live shows from complex scripting and game presentation direction to halftime spectacles and integrated sponsorship activations.

It also mobilizes the crowd through data‑driven atmosphere strategies, using video, music, and storytelling to enhance Cal’s national reputation while driving fan loyalty and measurable revenue growth.

• Show Direction & Executive Production – Serve as the show caller and lead architect for all home athletic events; orchestrate end‑to‑end production, including scripting, game presentation oversight, video board integration, and musical atmosphere to ensure a professional‑grade fan experience.
• Strategic Brand & Revenue Integration – Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high‑energy entertainment segments that drive partner ROI and department revenue.
• Talent Recruitment & Mentorship – Mobilize and supervise a scalable workforce of students and interns; design and deliver a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.
• Cross‑Functional Collaboration – Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics and act as the primary point of contact for integrating departmental goals into the live event framework.
• Innovation & Experience Design – Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.
• Budgeting & Strategy – Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.
• Quality Control & Post‑Event Analysis – Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.

• Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.
• Deep knowledge of professional broadcast hardware and show‑flow software.
• Skill in drafting minute‑by‑minute Rundowns of Show (ROS) that integrate technical cues with entertainment segments.
• Proficiency in integrating modern fan‑engagement tools such as synchronized LED lighting, mobile app triggers, and AI‑driven content.
• Ability to translate corporate partner KPIs into organic, high‑energy in‑venue moments that drive ROI without losing the crowd.
• Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.
• Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the Cal identity.
• Knowledge of navigating NIL regulations to highlight student‑athletes within the live show flow.
• Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listening.
• Strong coaching and mentoring skills for lower‑level staff.
• Time and project management skills to establish priorities and meet competing deadlines.
• Interpersonal communication and people‑management skills to interact effectively with diverse clients, staff, and vendors.
• Fiscal responsibility to plan and manage the Gameday Entertainment budget.
• Experience recruiting, supervising, and scheduling numerous students/interns across simultaneous events.
• Ability to synchronize goals between units.
• Familiarity with production benchmarks of elite NCAA conferences or professional sports leagues.
• Must maintain current knowledge of applicable rules and standards of the Pacific‑12 Conference, NCAA, and other governing bodies.
• Advanced knowledge of program activity and best…