Associate Director, Gameday Entertainment - Women's Basketball; Intercollegiate Athletics

Associate Director, Gameday Entertainment – Women's Basketball

The Associate Director, Gameday Entertainment
- Women's Basketball supports the transformation of Cal athletic events into high-quality entertainment experiences that drive fan engagement and brand loyalty. Under the direction of leadership, this position assists with the execution of the in-venue show, helping to coordinate live production elements such as scripting, music, and video board content. The Associate Director, Gameday Entertainment
- Women's Basketball takes direction on 'show calling' duties and helps implement integrated sponsorship activations and halftime segments. The goal is to maintain an energetic game atmosphere that aligns with the department’s marketing and recruitment strategies. Additionally, the Associate Director assists in coordinating and facilitating team‑specific community events, and supervising and training a student workforce to ensure gameday operations are professional and consistent with Cal brand standards.

• Assists with the technical execution of home athletic events.
• Drafts basic show scripts, coordinates music and video board cues, and supports the 'show caller' in the control room to ensure a smooth fan experience.
• Assists with the creation of Theme Nights for home games and how they are brought to life.

• Takes direction on the placement of marketing campaigns and sponsorship activations within the live show.
• Helps execute on‑court/on‑field promotions and ensures commercial partner requirements are met during the event.
• Assists with creating a plan for gameday promotions and giveaways to students and fans.

• Provides daily guidance and supervision to the student intern workforce.
• Assists in delivering the gameday training program and mentors student staff on basic live production and technical skills.

• Assists in leading new revenue streams and opportunities that can be brought to life on gamedays and other tent pole events.
• Assists in coordinating and facilitating team‑specific community events.

• Collaborates with Facilities, Operations, and Spirit squads to assist with event logistics.
• Serves as a point of contact for routine coordination between production and other internal units.

• Assists with gameday entertainment budgets, tracks expenses, and evaluates fan engagement via feedback and data to improve future events.

• Assists with tracking gameday expenses and gathering fan feedback data.
• Participates in post‑game reviews to help identify areas for technical or logistical improvement.

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and / or relevant web applications used for web production and organization‑specific computer application programs.
• Thorough skills to create clear, easy‑to‑navigate, informative, accurate, well‑designed, and functional web sites that provide web content consistent with the organization’s message and in keeping with management directives and client objectives.
• Thorough understanding of organization’s processes, procedures, and applicable rules and regulations for web communications.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state‑of‑the‑art web communication capabilities.
• Thorough interpersonal communication skills.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
• Knowledge of the processes, timelines, components and execution for live, in‑venue productions with multi‑cameras, audio, video, lighting, and talent.
• Knowledge of professional broadcast hardware and live‑show software.
• Experience in drafting minute‑by‑minute Rundowns of Show (ROS) for a…