Associate Director, Gameday Entertainment - Women’s Basketball; Intercollegiate Athletic

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff. As a world‑leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice.

Since our founding in 1868, we have driven innovation, creating global intellectual, economic, and social value. We are looking for applicants who reflect California’s diversity and want to be part of an inclusive, equity‑focused community that views education as a matter of social justice.

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletic Association.

The Associate Director, Gameday Entertainment – Women’s Basketball supports the transformation of Cal athletic events into high‑quality entertainment experiences that drive fan engagement and brand loyalty. Under the direction of leadership, this position assists with the execution of the in‑venue show, helping to coordinate live production elements such as scripting, music, and video board content. The Associate Director also takes direction on “show‑calling” duties and helps implement integrated sponsorship activations and halftime segments, maintaining an energetic game atmosphere that aligns with the department’s marketing and recruitment strategies.

Additionally, the Associate Director assists in coordinating and facilitating team‑specific community events and supervises and trains a student workforce to ensure gameday operations are professional and consistent with Cal brand standards.

• Assist with the technical execution of home athletic events.
• Draf basic show scripts, coordinate music and video board cues, and support the “show caller” in the control room to ensure a smooth fan experience.
• Assist with the creation of theme nights for home games and how they are brought to life.

• Take direction on the placement of marketing campaigns and sponsorship activations within the live show.
• Help execute on‑court/on‑field promotions and ensure commercial partner requirements are met during the event.
• Assist with creating a plan for gameday promotions and giveaways to students and fans.

• Provide daily guidance and supervision to the student intern workforce.
• Assist in delivering the gameday training program and mentor student staff on basic live production and technical skills.

• Assist in leading new revenue streams and opportunities that can be brought to life on gamedays and other tent‑pole events.
• Assist in coordinating and facilitating team‑specific community events.

• Collaborate with Facilities, Operations, and Spirit squads to assist with event logistics.
• Serve as a point of contact for routine coordination between production and other internal units.

• Assist with gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.

• Assist with tracking gameday expenses and gathering fan feedback data.
• Participate in post‑game reviews to help identify areas for technical or logistical improvement.

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively, and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and/or relevant web applications used for web production and organization‑specific computer application programs.
• Thorough skills to create clear, easy‑to‑navigate, informative, accurate, well‑designed, and functional web sites that provide web content…