Associate Director, Gameday Entertainment - Women's Basketball; Intercollegiate Athletics

Position Summary

The Associate Director, Gameday Entertainment – Women’s Basketball supports the transformation of Cal athletic events into high‑quality entertainment experiences that drive fan engagement and brand loyalty. Under the direction of leadership, this position assists with the execution of the in‑venue show, coordinating live production elements such as scripting, music, and video board content, implementing integrated sponsorship activations and halftime segments, and maintaining an energetic game atmosphere aligned with the department’s marketing and recruitment strategies.

• Assist with the technical execution of home athletic events.
• Draft basic show scripts, coordinate music and video board cues, and support the “show caller” in the control room to ensure a smooth fan experience.
• Assist with the creation of theme nights for home games and how they are brought to life.

• Takes direction on the placement of marketing campaigns and sponsorship activations within the live show.
• Help execute on‑court/on‑field promotions and ensure commercial partner requirements are met during the event.
• Assist with creating a plan for gameday promotions and giveaways to students and fans.

• Provide daily guidance and supervision to the student intern workforce.
• Assist in delivering the gameday training program and mentor student staff on basic live production and technical skills.

• Assist the leader on new revenue streams and opportunities that can be brought to life on gamedays and other tent pole events.
• Assist in coordinating and facilitating team‑specific community events.

• Collaborate with Facilities, Operations, and Spirit squads to assist with event logistics.
• Serve as a point of contact for routine coordination between production and other internal units.

• Assist with gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.

• Assist with tracking gameday expenses and gathering fan feedback data.
• Participate in post‑game reviews to help identify areas for technical or logistical improvement.

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and/or relevant web applications used for web production and organization‑specific computer application programs.
• Thorough skills to create clear, easy‑to‑navigate, informative, accurate, well‑designed, and functional web sites that provide web content consistent with the organization’s message and in keeping with management directives and client objectives.
• Thorough understanding of organization’s processes, procedures, and applicable rules and regulations for web communications.
• Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state‑of‑the‑art web communication capabilities.
• Thorough interpersonal communication skills.
• Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
• Knowledge of the processes, timelines, components and execution for live, in‑venue productions with multi‑cameras, audio, video, lighting and talent.
• Knowledge of professional broadcast hardware and live‑show software.
• Experience in drafting minute‑by‑minute rundowns of show (ROS) for a specific show that includes technical cues and entertainment segments.
• Knowledge of how to use modern fan‑engagement tools like synchronized LED lighting, mobile app triggers for a live, in‑venue production.
• Ability to receive and review fan feedback and attendance data to assist in future show productions.
• Knowledge of navigating Name, Image, and Likeness (NIL) regulations to highlight student‑athletes within the live show.
• Problem‑solving skills;…