Assistant Athletic Director, Gameday Entertainment; U Intercollegiate Athletics

Responsibilities

This role serves as the executive  show caller  and architect of the Cal Athletics gameday atmosphere, transforming athletic events into professional-grade entertainment spectacles that rival Power 4 standards. The role is responsible for the end‑to‑end execution of live shows, managing everything from complex technical scripting and control room direction to high‑stakes sponsorship activations and halftime programming. By bridging the gap between marketing, the content studio, and live operations, the role creates a seamless emotional arc that drives fan loyalty, elite recruitment, and measurable revenue growth.

Beyond the booth, the role leads a production academy for student interns, mentoring a scalable workforce to ensure every  show  reflects the prestige and innovation of the Cal brand.

• Supervise the Gameday Entertainment team and manage the recruitment, training, and performance of a large workforce of student interns and freelancers. Develop and implement a comprehensive  Gameday Entertainment Program  to mentor staff and student staff, ensuring they execute professional-level entertainment that meets brand standards.
• Build, recruit, and manage a scalable workforce of staff and student interns. You are responsible for creating a  Production Academy  environment that mentors the next generation of creators while ensuring the auxiliary staff can support events across all sports.

• Act as the primary  show caller  and architect for select sporting events. This includes end-to-end execution of live shows, managing complex technical scripting, control room direction, and the  emotional arc  of the game to ensure a professional, Power 4-caliber entertainment experience.
• Oversees gameday presentation and entertainment for Cal football.
• Creative concepting and show calling for Cal football.

• Supervise the team to bridge the gap between digital storytelling and in-venue production. You ensure that the  Cal Brand  remains consistent from a fan's phone screen to the stadium big screen, creating a unified narrative that attracts elite recruits and drives fan loyalty and revenue generation.

• Oversee the seamless integration of high-stakes sponsorship activations and marketing campaigns into the live show flow. You are responsible for ensuring these elements are executed with high production value to maximize partner ROI and department revenue.

• Collaborate with internal units (Marketing, Facilities, IT) to synchronize production logistics. This includes overseeing the technical health of the control room, video boards, and audio systems to ensure zero-fail execution during high-stakes live windows.

• Guide the department's adoption of future technologies, including AI integration and advanced data analytics, to maintain a cutting-edge advantage in the gameday entertainment and engagement landscape.

• Plan and lead the overall gameday entertainment budget.

• Deep understanding of control room environments, including video switchers, instant replay systems (e.g., EVS or Dream Catcher), and broadcast management systems.
• Strong background in managing staff members in a team environment promoting an established vision, direction and goals.
• Proficiency in industry-standard tools such as Adobe Creative Suite (Premiere, After Effects), graphics software, and non-linear editing systems.
• Expert knowledge in creating and executing a Technical Run of Show (ROS), including timing for the national anthem, team intros, and halftime spectacles.
• Strong knowledge of LED digital screens, audio-visual equipment (soundboards, lighting consoles), and in-venue wireless coordination.
• Working knowledge of NCAA championship standards, stadium safety, and compliance regarding on-field media and sponsorship placement.
• The ability to make split-second decisions under high pressure while directing a diverse crew of technical operators and on-air talent.
• Skill in designing and…