Director, Strategic Communications - Men's Basketball , Intercollegiate Athletics

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

About Berkeley

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Find out more about how you can grow your career at UC Berkeley.

Departmental Overview

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

Position Summary

This position will lead strategic communications efforts for the Cal men’s basketball program. Will utilize existing knowledge to craft strategy around storytelling efforts and immerse themselves in the ethos of the sport both on a conference, community, college, national and international level. While this role will decide which mediums and content are necessary, there will be a strong focus on digital content and communication utilizing various digital platforms - with the proper channel(s) chosen by the employee based on the message created.

With a strong emphasis on brand awareness, broad-reaching messaging, recruiting and retaining student-athletes and providing entertainment to all consumers of Cal Athletics, this position is critical in supporting the storytelling for these areas. This position allows a narrowed focus of communication excellence needed for men’s basketball to thrive in the existing college athletics ecosystem.

This position will also manage 1-2 Associate Directors, Strategic & Creative Communications.

Guided by the overarching Athletics strategic plan, the employee will create and lead the planning and execution of communications specific to men’s basketball. This position will demonstrate competency in establishing relationships with key stakeholders involved men's basketball - including, but not limited to media members, governing body heads, conference resources, NCAA employees, and sport-specific influencers and content strategists. These relationships will be critical in ensuring optimal coverage, attention, brand recognition, and publicization for external audiences.

This role requires collaborative work and sport-specific media plan leadership across the department, including with coaches, senior leaders and campus entities. Internally, there is an emphasis on integrating with other content creators, Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment. Other duties include arranging and conducting interviews, maintaining and compiling records and statistics and serving as a team historian for men's basketball.

Application Review Date

The First Review Date for this job is:
April 28, 2026

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