Associate Director, AI, App & Web; U Intercollegiate Athletics

Associate Director, AI, App & Web (5174U) Intercollegiate Athletics #85623

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

As a world‑leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full‑time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

This role is the chief architect of the tools that fuel Cal’s digital ecosystem, orchestrating a high-impact strategy that transforms Cal's tech stack into a fan engagement and revenue generating growth engine. This role aligns internal units and spearheads the integration of emerging tech, like AI and mobile platforms, to create seamless athlete and fan journey that mobilizes elite recruits and global brands.

By cultivating and mentoring a scalable student workforce, they ensure a sophisticated, brand consistency that elevates Cal’s national reputation and drives measurable ROI across all platforms.

This role, in partnership with the Assistant Athletic Director, Digital Ecosystems, will craft a tech stack strategy for Cal Athletics that is in alignment with all Cal sport‑specific needs and advances the Cal brand.

• Build and oversee an integrated analytics framework to track the full fan and recruit lifecycle. Leverage the analytics and develop a dashboard to make data-driven decisions around content creation that increase conversion rates, optimize engagement rates, increase followers, and maximize ROI. Translate complex datasets into executive-level insight stories and dashboards that guide departmental strategy and create a reporting mechanism for department visibility.

• Direct a multi-channel content strategy to authentically tell the Cal brand story through athlete-driven narratives and exclusive access. Collaborate with creative and athletic teams to ensure every piece of digital content drives a specific "Call to Action" and consistent brand narrative. Leverage NIL opportunities within the overall Marketing strategy to integrate student‑athlete stories into the department's commercial ecosystem.

• Own the digital sales funnel for tradition and new revenue streams, including season tickets, premium seating, key donation tent poles, auctions, loyalty programs and other digital work streams. Optimize Cal’s tech stack (e.g., Sidearm Sports, Paciolin, Google Analytics) to take advantage of key revenue generating moments throughout the calendar year. Partner with external sponsorship agencies to monetize digital inventory through data-backed partner activations.

• Manage digital ecosystem budgets, track expenses, and evaluate the fan engagement via feedback and data to improve future stories.

• Govern the post-campaign review process by analyzing fan engagement and digital performance; implement continuous improvements to maintain Power 4 conference excellence.

• Mastery of tracking the fan/recruit lifecycle using tools and dashboards
• Ability to build…