Associate Director, AI, App & Web Manager; Intercollegiate Athletics

Associate Director, AI, App & Web Manager (5372C) Intercollegiate Athletics #86711

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging make it a special place for students, faculty, and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice.

Since our founding in 1868, we have driven innovation, creating global intellectual, economic, and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles , Principles of Community , and Strategic Plan .

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups . Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full‑time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Find out more about how you can grow your career at UC Berkeley.

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

The Associate/Asst Director - Digital Media Platforms supports the department's digital growth by assisting with the transformation of fan data into content that promotes the Cal brand, fan engagement, and revenue goals. Working under the direction of the digital lead, this position helps coordinate a consistent "digital fan journey" across various platforms including the official website, mobile app, You Tube, and social media.

The Associate/Asst Director, Digital Media Platforms assists with the execution of digital campaigns aimed at enhancing the program’s reputation for recruiting and fan loyalty. This role collaborates with internal units to ensure digital tools are used effectively and supports the maintenance of external partnership contacts. Additionally, this position assists in supervising student interns and helps deliver training on digital storytelling to ensure a consistent brand voice.

The First Review Date for this job is:
June 19, 2026. For full consideration, please apply on or before the first review date.

• Lead the long‑term vision for , the mobile app, and You Tube with the provided vision and strategy.
• Optimize UI/UX to ensure a seamless "digital fan journey."
• Work through and lead technical updates and feature rollouts.
• Deploy AI tools to automate content creation scale and distribution.
• Use data to predict fan behavior and personalize digital touchpoints.

• Design digital paths that lead directly to ticket sales and donations.
• A/B test website and app layouts to maximize conversion rates.
• Leverage data to drive sponsor ships and digital ad revenue.

• Translate athletic achievements into compelling digital narratives.
• Ensure the "Cal" brand voice remains authentic and consistent across all tech.
• Use the app and web to build deep emotional loyalty with fans.

• Act as the liaison between the Athletics department and digital vendors.
• Assists with deploying graphic strategy for platforms.
• Trains part‑time staff and interns on using AI and other digital tools effectively.
• Ensure all internal units utilize digital tools.

• Monitor performance metrics for the website and app.
• Report on how digital platforms contribute to overall growth and create reports for leadership.