Associate Director, Email Marketing & Community Outreach; Intercollegiate Athletics

Associate Director, Email Marketing & Community Outreach (5372C) Intercollegiate Athletics 86698 About Berkeley

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The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student‑athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.

The Associate Director, Email Marketing & Community Outreach supports the department’s digital growth by assisting with the transformation of fan data into content that promotes the Cal brand, fan engagement, and revenue goals. Working under the direction of the digital lead, this position helps coordinate a consistent 'digital fan journey' across various platforms including the official website, mobile app, email campaigns, and social media.

The Associate Director – Email Marketing & Community Outreach assists with the execution of digital campaigns aimed at enhancing the program’s reputation for recruiting and fan loyalty. This role collaborates with internal units to ensure digital tools are used effectively and supports the maintenance of external partnership contacts. Additionally, this position assists in supervising student interns and helps deliver training on digital storytelling to ensure a consistent brand voice.

• Design and execute targeted email campaigns and journeys.
• Convert fan data into personalized content.
• Boost ticket sales, donations, and other revenue streams.

• Build brand affinity through local initiatives.
• Create relationships with external community partners including Bay Area professional sports teams.
• Create touchpoints that turn locals into fans.

• Sync email messaging with Cal's tech stack inclusive of the app and web.
• Ensure a consistent 'digital fan journey'.
• Tell authentic stories that resonate with recruits, fans, and new consumers.

• Analyze fan behavior to optimize email campaigns.
• Use digital tools to track revenue growth.
• Transform raw data into actionable marketing assets.
• Creating reports tools with success metrics for leadership.

• Educate incoming freshmen.
• Create engagement model for different types of student groups.
• Create awareness and engagement on campus.

• Supervise and train a team of interns.
• Maintain a unified voice across all units.
• Teach digital storytelling best practices to staff.

• Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
• Thorough understanding of technical language and requirements of the assigned work.
• Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application…